Email marketing is one of the cheapest way of generating more sales and getting your visitors coming back if performed well. At proimpact7 we offer free website inspection service, which helps you to see what is stopping your website getting better conversion rates.
Many times I am amazed that lots of websites just don’t pay enough attention to email subscribers at all, as in the example below, where you can’t even subscribe to their newsletter.
In our blog we present a series of webinars focusing specifically to this subject, and in one of our posts we talked about how footsmart.com generates $750k annually from their transactional emails alone, so definitely a subject not to be taken lightly.
Below you can see a very good example from footsmart.com, the same company which generates $750 annually from their transactional email, and how they try to get more email subscribers.
As you can clearly see, the placement of the email opt-in field is very important, and if supported with an incentive program then it could do wonders for your business. But as you have probably also noticed it’s not really rocket science. For more good examples read this post Email Opt-in Field: Ideas on Placement to Maximize Your Opt-ins.