How to Get More Email Subscribers from Your Website

Email marketing is one of the cheapest way of generating more sales and getting your visitors coming back if performed well. At proimpact7 we offer free website inspection service, which helps you to see what is stopping your website getting better conversion rates.

Many times I am amazed that lots of websites just don’t pay enough attention to email subscribers at all, as in the example below, where you can’t even subscribe to their newsletter.

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In our blog we present a series of webinars focusing specifically to this subject, and in one of our posts  we talked about how footsmart.com generates $750k annually from their transactional emails alone, so definitely a subject not to be taken lightly.

Below you can see a very good example from footsmart.com, the same company which generates $750 annually from their transactional email, and  how they try to get more email subscribers.

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As you can clearly see, the placement of the email opt-in field is very important, and if supported with an incentive program then it could do wonders for your business. But as you have probably also noticed it’s not really rocket science. For more good examples read this post Email Opt-in Field: Ideas on Placement to Maximize Your Opt-ins.

Jan Petrovic
I have 9 Years of Tremendous Experience as web analyst and Senior Conversion Specialist. I have worked on optimisation project for the second-largest store retailer in the USA (the company is also a component of the S&P 500 Index), as well as for a well-known USA fashion retailer with over 380 stores nationwide. Over the course of my career I have achieved many INSANE improvements on our client’s websites, sometimes by applying best practices, another time from findings I made during conversion audits and sometimes thinking out of the box. For one of them I have even received an award in 2012 from WhichTestOne, where after testing different emails and parts of email message we increased revenue by 303.08%. What might also interest you is the fact that my average conversion improvement is 19% and my success rate is 70%. Basically, I’m VERY GOOD at what I do thanks to my Can Do Attitude to find solutions to given problems & Experience in this field.
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