Conversion Optimization & Analytics Services

As mentioned in the post “What is The Overall Increase in Sales by Adding Reviews“, product reviews can in some cases increase your conversion rates by more than 20%.

Firstly, have a look at how many people according to powerreviews.com read reviews before they purchase. As you can see below, almost every buyer has read a product review at least once before they made a purchase.

So the question is, how do you get your customers to leave reviews of the products they have purchased?

• Make it easy and visible on your product pages. Below are a couple of great examples.

rei.com

wineenthusiast.com

• Don’t ask your visitors to register/login in order to leave a review as for example on bestbuy.com. Especially if you are a new or not yet a well known brand with a low traffic level, haven’t built your credibility yet or don’t have any or only a few reviews on your site. After that, you can test if asking visitors to register/login will work for you. NOTE: bestbuy.com has more than 500,000 unique visitors per month with years in business and are very well known so that approach can work for them, but not for you if you need to build your reviews fast.
• Send automatic follow up – triggered e-mails to visitors who bought from you. In this case you have 2 solutions. First is to use e-mail marketing software with triggered e-mails like Bronto, ExactTarget or StrongMail. Second is to use powerreviews.com which just recently on 10th July 2009 released a review accelerator, which in a nutshell sends triggered e-mails automatically asking for a review to those who purchased a product from you. Prices starts from $35 per month, including reviews software for your website.
• Try to use incentives in the follow up e-mails and on your website to encourage more of your visitors and buyers to write their review.

bestbuy.com

Do you have any other idea how to increase customer reviews? If so let us know.