How to Build an eCommerce Business Case – Webinar Invitation

e-Commerce webinar: Moving Beyond the Basics. Learn where to invest and how to build a business case.

In today’s hyper competitive environment, future online growth will depend on a best-in-class site that provides a differentiated, engaging, personalized user experience through the entire buying cycle. You’ll hear how Eli Katz, President of Ashford.com moved from a home grown web storefront to a next generation e-commerce solution that enabled them to leap frog the competition and execute their business strategy. Bill Mirabito, president of B2C Partners will explain how to build the business case and proper resource plan to earn executive approval

In this webinar, you’ll hear:

  • Why Ashford.com chose to re-platform and how they improved the user experience
  • Key areas of ecommerce investment that drive immediate benefit
  • How to develop a persuasive, actionable strategy that drives results
  • Financial modeling for projecting ROI and the overall rate of return

When: March 25, 2010, 2:00 PM EDT

Jan Petrovic
I have 9 Years of Tremendous Experience as web analyst and Senior Conversion Specialist. I have worked on optimisation project for the second-largest store retailer in the USA (the company is also a component of the S&P 500 Index), as well as for a well-known USA fashion retailer with over 380 stores nationwide. Over the course of my career I have achieved many INSANE improvements on our client’s websites, sometimes by applying best practices, another time from findings I made during conversion audits and sometimes thinking out of the box. For one of them I have even received an award in 2012 from WhichTestOne, where after testing different emails and parts of email message we increased revenue by 303.08%. What might also interest you is the fact that my average conversion improvement is 19% and my success rate is 70%. Basically, I’m VERY GOOD at what I do thanks to my Can Do Attitude to find solutions to given problems & Experience in this field.
Get 6 FREE Kickass A/B Case
Studies
Show Buttons
Hide Buttons