e-Commerce webinar: Moving Beyond the Basics. Learn where to invest and how to build a business case.

In today’s hyper competitive environment, future online growth will depend on a best-in-class site that provides a differentiated, engaging, personalized user experience through the entire buying cycle. You’ll hear how Eli Katz, President of Ashford.com moved from a home grown web storefront to a next generation e-commerce solution that enabled them to leap frog the competition and execute their business strategy. Bill Mirabito, president of B2C Partners will explain how to build the business case and proper resource plan to earn executive approval

In this webinar, you’ll hear:

• Why Ashford.com chose to re-platform and how they improved the user experience
• Key areas of ecommerce investment that drive immediate benefit
• How to develop a persuasive, actionable strategy that drives results
• Financial modeling for projecting ROI and the overall rate of return

When: March 25, 2010, 2:00 PM EDT