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How to Avoid the Last Click Taking Credit for Your Sales

Sunday August 30, 2009 by Comments (0)



google-analytics06-08-2009-19-21-33The common problem for all marketers using different marketing channels to drive traffic to their website is, if a visitor clicks on ads from multiple campaigns before converting for a goal, which campaign gets credit for the conversion?

Due to the fact that the sales cycle is increasing and it can take couple of days to convert the visitor, you need to know correctly which campaign brought the sale.

In all cases, Google Analytics (GA) will attribute the last click to the conversion.This behavior can be modified by adding the following to the end of all of your tagged links:

&utm_nooverride=1

When Google Analytics detects this variable, it will retain the first campaign’s information, regardless of which links the user later followed to arrive at the conversion. More on this topic…

About the author

Jan Petrovic Jan Petrovic is the founder of proimpact7.com, 2012 Award Winning Conversion Optimization Agency. He is also a master certified conversion optimization & web analytics professional. Proimpact7.com provides conversion optimization services for small and large online business. Jan also works as a web analyst for large U.S. online & offline retailer. Jan studied conversion optimization with MarketingExperiments and Bryan Eisenberg, the most recognized of conversion optimization experts. He gained his master certification in analytics with another widely recognized expert in the analytics industry - Avinash Kaushik. After Jan finished his studies, he launched a website called dashboardinspector.com, which provides dedicated web marketing analyst service for small and large online businesses, allowing businesses to save up to 60% on in-house cost.

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Questions or comments?

For queries regarding conversion optimization of your site, or for more information on this article please contact Jan Petrovic, founder of proimpact7.com and master certified in conversion optimization and web analytics.

jan@proimpact7.com

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