How to Avoid 10 Marketing Automation Project Pitfalls

Want to Ensure Your Marketing Automation Solution Produces the Results You Want?webinar-30-10-2009-14-27-34
Marketing Automation software is often positioned as a tool that will fix all of your marketing problems for a couple thousand dollars a month.

Not true.

Your choice of software is important, but your strategic approach to implementing the system is paramount to your success. In this webinar, marketing consultant and popular marketing automation blogger Jep Castelein will share 10 reasons why marketing automation projects fail.

Attend this webinar to:

  • Explore the common mistakes that cause marketing automation project failure
  • Learn what steps you can take to prepare your organization for successful implementation
  • Identify key purchase criteria in choosing a solution that’s right for you
Jan Petrovic
I have 9 Years of Tremendous Experience as web analyst and Senior Conversion Specialist. I have worked on optimisation project for the second-largest store retailer in the USA (the company is also a component of the S&P 500 Index), as well as for a well-known USA fashion retailer with over 380 stores nationwide. Over the course of my career I have achieved many INSANE improvements on our client’s websites, sometimes by applying best practices, another time from findings I made during conversion audits and sometimes thinking out of the box. For one of them I have even received an award in 2012 from WhichTestOne, where after testing different emails and parts of email message we increased revenue by 303.08%. What might also interest you is the fact that my average conversion improvement is 19% and my success rate is 70%. Basically, I’m VERY GOOD at what I do thanks to my Can Do Attitude to find solutions to given problems & Experience in this field.
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