How One Marketer Tripled Revenue from Their House List

In this webinar you will learn how the relevance of your message to your mailing list subscribers is related to conversion.

You will learn three steps to a successful email campaign:

  1. Relevance – “what it says”
  2. Frequency – “when to say it”
  3. Metrics – “how to listen”

Key takeaways:

1. Reasons why your subscribers unsubscribe from your mailing list

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2. How to segment your visitors for relevance

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3. Frequency – opimal email frequency was tested on a small part of the email subscribers for this particular client. The list was divided into seven different frequency groups in order to find the best email sending frequency.

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The result – after the 60 day testing period the optimal email frequency for this particular client was 15 emails per month. In the picture below you can see that increased email sending frequency also tripled the revenue.

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5. Experiment results

email-marketing-5-09-12-2009-17-51-10What you need to understand:when sending email at the rate of once a week  this company was missing three times the amount of revenue it could have been making if sending once every other day, a frequency that did not have a significant negative impact on unsubscribes and open rate.

6. Conclusion

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Watch the webinar:

email-marketing-7-09-12-2009-17-51-10This webinar will open in new window

Jan Petrovic
I have 9 Years of Tremendous Experience as web analyst and Senior Conversion Specialist. I have worked on optimisation project for the second-largest store retailer in the USA (the company is also a component of the S&P 500 Index), as well as for a well-known USA fashion retailer with over 380 stores nationwide. Over the course of my career I have achieved many INSANE improvements on our client’s websites, sometimes by applying best practices, another time from findings I made during conversion audits and sometimes thinking out of the box. For one of them I have even received an award in 2012 from WhichTestOne, where after testing different emails and parts of email message we increased revenue by 303.08%. What might also interest you is the fact that my average conversion improvement is 19% and my success rate is 70%. Basically, I’m VERY GOOD at what I do thanks to my Can Do Attitude to find solutions to given problems & Experience in this field.
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