In this webinar you will learn how the relevance of your message to your mailing list subscribers is related to conversion.
You will learn three steps to a successful email campaign:
1. Reasons why your subscribers unsubscribe from your mailing list
2. How to segment your visitors for relevance
3. Frequency – opimal email frequency was tested on a small part of the email subscribers for this particular client. The list was divided into seven different frequency groups in order to find the best email sending frequency.
The result – after the 60 day testing period the optimal email frequency for this particular client was 15 emails per month. In the picture below you can see that increased email sending frequency also tripled the revenue.
5. Experiment results
What you need to understand:when sending email at the rate of once a week this company was missing three times the amount of revenue it could have been making if sending once every other day, a frequency that did not have a significant negative impact on unsubscribes and open rate.
Watch the webinar: