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How Macys.com Deal With Discount Codes in Checkout

Tuesday February 23, 2010 by Comments (0)



In one of our posts we were talking about discount codes in checkout process and how to deal with them. Here is a new solution I came across on Macy’s site. Macy’s is using 2 approaches in their checkout:

1. display banners with discount codes in the checkout

mays1-14-11-2009-21-48-39

2. create a discount code page, so if you don’t have one you can get their discount code from there. The purpose of this approach is clear – to stop visitors from looking for a discount code on discount code websites which don’t contribute to the sale in any way, thus saving hefty affiliate commission payments for no reason.

mays2-14-11-2009-21-48-39

Note: Macy’s is apparently getting 40% conversion rate from this page.

About the author

Jan Petrovic Jan Petrovic is the founder of proimpact7.com, 2012 Award Winning Conversion Optimization Agency. He is also a master certified conversion optimization & web analytics professional. Proimpact7.com provides conversion optimization services for small and large online business. Jan also works as a web analyst for large U.S. online & offline retailer. Jan studied conversion optimization with MarketingExperiments and Bryan Eisenberg, the most recognized of conversion optimization experts. He gained his master certification in analytics with another widely recognized expert in the analytics industry - Avinash Kaushik. After Jan finished his studies, he launched a website called dashboardinspector.com, which provides dedicated web marketing analyst service for small and large online businesses, allowing businesses to save up to 60% on in-house cost.

Related posts:

  1. Discount Codes in Checkout Process and How to Deal With Them
  2. Coupon Code Websites Drive Sales
  3. One Page Ajax Vs. Multi Page Checkout Process
  4. Webinar Recording: Tips on Increasing Website Conversions This Christmas
  5. One Page Ajax Checkout – 5 Reasons Why Not

Questions or comments?

For queries regarding conversion optimization of your site, or for more information on this article please contact Jan Petrovic, founder of proimpact7.com and master certified in conversion optimization and web analytics.

jan@proimpact7.com

Related posts:

  1. Discount Codes in Checkout Process and How to Deal With Them
  2. Coupon Code Websites Drive Sales
  3. One Page Ajax Vs. Multi Page Checkout Process
  4. Webinar Recording: Tips on Increasing Website Conversions This Christmas
  5. One Page Ajax Checkout – 5 Reasons Why Not


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