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How Intuit Increased Conversion Rate by 211% Just By Using Proactive Chat

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In this webinar you will learn how Intuit successfully increased conversion rate by up to 211% using proactive chat at different parts of their site using different chat design in those areas.

The increase rate comparison based on using proactive chat vs not proactive chat.

Intuit is using chat from Liveperson which allows multiple button and invitation design.

1. Checkout process – using proactive chat in the checkout increased average order value by 43% compared to when chat wasn’t used, and 20% increase in conversion rate when proactive chat was used. Screen-shot of invite chat window used.

2. Product comparison page – using a proactive chat window increased sales by 211%. Screen-shot of invite chat window used

3. Checks and Supplies Product Page

4. Lead generation page – on this page Intuit increased their conversion rate by 190% when proactive chat window was used.

Watch the webinar:

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About the author

Jan Petrovic Jan Petrovic is the founder of, 2012 Award Winning Conversion Optimization Agency. He is also a master certified conversion optimization & web analytics professional. provides conversion optimization services for small and large online business. Jan also works as a web analyst for large U.S. online & offline retailer. Jan studied conversion optimization with MarketingExperiments and Bryan Eisenberg, the most recognized of conversion optimization experts. He gained his master certification in analytics with another widely recognized expert in the analytics industry - Avinash Kaushik. After Jan finished his studies, he launched a website called, which provides dedicated web marketing analyst service for small and large online businesses, allowing businesses to save up to 60% on in-house cost.

Questions or comments?

For queries regarding conversion optimization of your site, or for more information on this article please contact Jan Petrovic, founder of and master certified in conversion optimization and web analytics.

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