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How Intuit Increased Conversion Rate by 211% Just By Using Proactive Chat

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In this webinar you will learn how Intuit successfully increased conversion rate by up to 211% using proactive chat at different parts of their site using different chat design in those areas.

The increase rate comparison based on using proactive chat vs not proactive chat.

Intuit is using chat from Liveperson which allows multiple button and invitation design.

1. Checkout process – using proactive chat in the checkout increased average order value by 43% compared to when chat wasn’t used, and 20% increase in conversion rate when proactive chat was used. Screen-shot of invite chat window used.

2. Product comparison page – using a proactive chat window increased sales by 211%. Screen-shot of invite chat window used

3. Checks and Supplies Product Page

4. Lead generation page – on this page Intuit increased their conversion rate by 190% when proactive chat window was used.

Watch the webinar:

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About the author

Jan Petrovic Jan Petrovic is the founder of proimpact7.com. He is also a master certified conversion optimization & web analytics professional. Jan studied conversion optimization with MarketingExperiments and Bryan Eisenberg, the most recognized of conversion optimization experts. He gained his master certification in analytics with another widely recognized expert in the analytics industry - Avinash Kaushik. After Jan finished his studies, he launched a website called dashboardinspector.com, which provides dedicated web marketing analyst service for SMEs, allowing SMEs to save up to 60% on in-house cost.

Related posts:

  1. Killer Buttons That Increased Conversion Rates
  2. Top 10 Online Retailers by Conversion Rate – August 2009
  3. Top 10 Retailers by Conversion Rate in April 2009
  4. What is Your Home Page Bounce Rate?
  5. Top 10 Online Retailers by Conversion Rate in May 2009

Questions or comments?

For queries regarding web design, landing page optimization, and for more information on this article please contact Jan.

jan@proimpact7.com

Related posts:

  1. Killer Buttons That Increased Conversion Rates
  2. Top 10 Online Retailers by Conversion Rate – August 2009
  3. Top 10 Retailers by Conversion Rate in April 2009
  4. What is Your Home Page Bounce Rate?
  5. Top 10 Online Retailers by Conversion Rate in May 2009



One Response to “How Intuit Increased Conversion Rate by 211% Just By Using Proactive Chat”

  1. [...] Use proactive live chat – initiating live chat with the visitors. Intuit got a 211% boost just by using this tactic. [...]

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