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How FootSmart.com is Generating $750k Annually with Transactional Email

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JupiterResearch estimates that the average retailer can generate an additional $2.9 million annually by integrating cross- and up-sell messages into transactional email, yet many marketers struggle with finding the best way to take advantage of this powerful channel for connecting with engaged customers. In fact, recent research shows that 55% of marketers aren’t optimizing transactional email at all.

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Being successful comes down to following best practices, and this interactive webinar will feature an in-depth case study with FootSmart, an Internet Retailer Top 500 company and the largest U.S. direct retailer of foot and lower body healthcare products.

Key things you will learn:

  • The value of transactional email as a marketing channel
  • How to establish cross-departmental cooperation to launch a program
  • How leading retailer FootSmart.com is generating $750K annually with transactional email
  • Best practices for program design, implementation and CAN-SPAM compliance
  • Real-world examples and use cases for successful programs

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About the author

Jan Petrovic Jan Petrovic is the founder of proimpact7.com, 2012 Award Winning Conversion Optimization Agency. He is also a master certified conversion optimization & web analytics professional. Proimpact7.com provides conversion optimization services for small and large online business. Jan also works as a web analyst for large U.S. online & offline retailer. Jan studied conversion optimization with MarketingExperiments and Bryan Eisenberg, the most recognized of conversion optimization experts. He gained his master certification in analytics with another widely recognized expert in the analytics industry - Avinash Kaushik. After Jan finished his studies, he launched a website called dashboardinspector.com, which provides dedicated web marketing analyst service for small and large online businesses, allowing businesses to save up to 60% on in-house cost.

Questions or comments?

For queries regarding conversion optimization of your site, or for more information on this article please contact Jan Petrovic, founder of proimpact7.com and master certified in conversion optimization and web analytics.

jan@proimpact7.com



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