How Boosted Relevancy, Conversions and Revenue per Email


Automating Email to Drive Revenue and Customer Engagement
How boosted relevancy, conversions and revenue per email

Date: Wednesday, September 30, 2009
Time: 11:00am PT / 2:00pm ET

Marketing to customers based on prior actions and purchase history can be a powerful tool for boosting relevancy, conversions and revenue. Integrating this strategy into your transactional email streams, such as confirmations, shipping notices, and password reminders, is a proven technique for improving your bottom line.

Join this interactive webinar and learn first-hand how an Internet Retailer Top 500 company is leveraging this powerful channel with great success.

Get access to new adoption research, learn best practices for program design and implementation, and get your questions answered in an interactive Q&A session. Register Now >>

Key Things You Will Learn:

  • The value of transactional email as a marketing channel
  • How to establish cross-departmental cooperation to launch a program
  • How is generating $750K annually with transactional email
  • Best practices for program design, implementation and CAN-SPAM compliance
  • Real-world examples and use cases for successful programs


Jan Petrovic
I have 9 Years of Tremendous Experience as web analyst and Senior Conversion Specialist. I have worked on optimisation project for the second-largest store retailer in the USA (the company is also a component of the S&P 500 Index), as well as for a well-known USA fashion retailer with over 380 stores nationwide. Over the course of my career I have achieved many INSANE improvements on our client’s websites, sometimes by applying best practices, another time from findings I made during conversion audits and sometimes thinking out of the box. For one of them I have even received an award in 2012 from WhichTestOne, where after testing different emails and parts of email message we increased revenue by 303.08%. What might also interest you is the fact that my average conversion improvement is 19% and my success rate is 70%. Basically, I’m VERY GOOD at what I do thanks to my Can Do Attitude to find solutions to given problems & Experience in this field.
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