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How Changing the First 7 Seconds of User Experience Drove a 201% Gain

Wednesday January 13, 2010 by Comments (0)



marketingexperiments-24-09-2009-15-16-50In this webinar by MarketingExperiments, you will learn about the discovery that much of the gain in website optimization occurs within the first 7 seconds.  You will also learn what you can do in this very short time to increase the probability of conversion.

Key Takeaway:

The single most important change to fixing a page is eliminating confusion in the first few seconds a visitor spends on your page.
Because it doesn’t matter how much you’ve invested in your shopping cart, incentive, or even product if your visitors don’t stay on your site long enough to learn about them.

conversion-09-01-2010-15-15-51

1. Case Study – Control page vs 3 treatments.

control-09-01-2010-15-18-54 treatment-1-09-01-2010-15-19-30

treatment-2-and-3-09-01-2010-15-19-59

2. Result – treatment 1 increased conversion by 201%

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Watch the webinar:

webinar-09-01-2010-15-28-11Webinar will open in new window

About the author

Jan Petrovic Jan Petrovic is the founder of proimpact7.com, 2012 Award Winning Conversion Optimization Agency. He is also a master certified conversion optimization & web analytics professional. Proimpact7.com provides conversion optimization services for small and large online business. Jan also works as a web analyst for large U.S. online & offline retailer. Jan studied conversion optimization with MarketingExperiments and Bryan Eisenberg, the most recognized of conversion optimization experts. He gained his master certification in analytics with another widely recognized expert in the analytics industry - Avinash Kaushik. After Jan finished his studies, he launched a website called dashboardinspector.com, which provides dedicated web marketing analyst service for small and large online businesses, allowing businesses to save up to 60% on in-house cost.

Related posts:

  1. The 7 Seconds That Make the Difference Between Bounce and Sale
  2. Improving Your Organization’s Customer Experience IQ

Questions or comments?

For queries regarding conversion optimization of your site, or for more information on this article please contact Jan Petrovic, founder of proimpact7.com and master certified in conversion optimization and web analytics.

jan@proimpact7.com

Related posts:

  1. The 7 Seconds That Make the Difference Between Bounce and Sale
  2. Improving Your Organization’s Customer Experience IQ


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