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or How can bad “Usability” kill your sales. Part 2
In the previous post I was talking about the importance of usability testing on software applications. In this post we are going to have a look at the usability testing on 2 web sites.
In the videos example below, you will see how a visitor interacted with two web sites “Mercedes and Bentley”. The test user had to accomplish 2 simple tasks – find prices and to book a test drive. Even though they are very basic tasks, they are very important for both websites. See which of them performed better.
Unfortunately, this is happening on many websites and without usability testing you won’t be able to find out. Anytime you visitor isn’t able to accomplish a task on your website you very likely loosing a sale. So make it easy for them and you will get rewarded by more sales.
Mercedes-Benz Video – Usability Testing
Bentley Video – Usability Testing
OK, but how do I know that visitors are struggling. Well, the only way to find out is conduct a usability testing on your website. At Proimpact7 we offer very affordable usability testing starting at £750 for 10 users. What will you receive? Videos of test users interacting with your site, plus their written review and finally our report with recommendations based on the usability testing.
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For queries regarding web design, landing page optimization, and for more information on this article please contact Jan.
jan@proimpact7.com