Examples of Shopping Cart Abandonment Emails and Best Practises

Re-marketing to shopping cart abandoners can work very well if used properly, especially when automated, as you can learn from this very good webinar by SeeWhy, a shopping cart abandonment specialist solution provider.

Best practices for re-marketing to abandoners:

1. send the first follow up email  within 20 minutes of your shopping cart abandonment

2. send the next email 23-24 hours later

3. 2-3 emails works the best

4. automate your email re-marketing process to abandoners

5. make sure your email re-marketing solution is integrated with your ordering process, as you would like to avoid sending your re-marketing email to someone who already purchased

6. randomize your incentive, ie. don’t always offer your incentive to abandoners for obvious reasons

I found two good email examples from well known stores, for your inspiration. One with an incentive and another without.

1. Re-marketing email without an incentive

2. Re-marketing email with an incentive

Jan Petrovic
I have 9 Years of Tremendous Experience as web analyst and Senior Conversion Specialist. I have worked on optimisation project for the second-largest store retailer in the USA (the company is also a component of the S&P 500 Index), as well as for a well-known USA fashion retailer with over 380 stores nationwide. Over the course of my career I have achieved many INSANE improvements on our client’s websites, sometimes by applying best practices, another time from findings I made during conversion audits and sometimes thinking out of the box. For one of them I have even received an award in 2012 from WhichTestOne, where after testing different emails and parts of email message we increased revenue by 303.08%. What might also interest you is the fact that my average conversion improvement is 19% and my success rate is 70%. Basically, I’m VERY GOOD at what I do thanks to my Can Do Attitude to find solutions to given problems & Experience in this field.
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