Examples of Checkout Abandonment Emails from 2 Well Known Online Retailers

I would like to share with you checkout abandonment emails from 2 well known online retailers I recently came across.

In both examples below you will see different approaches. For those who would like to start capturing their checkout abandoners  in real time then go to seewhy.com, which at the moment is the only provider of re-marketing solutions for checkout abandonment.

Just to remind you a/b testing, also referred to as landing page optimization, of your checkout process should be high on your wish list in order to achieve the best possibly result, as the reason why visitors abandon checkout process could also be somewhere in the checkout.


Headline: Regarding the items in your shopping cart.


Headline: Valued customer, you left something in your cart.

As far as I am aware cafepress.com has been using them for several months, however overstock.com I think started experimenting with them just now.

Jan Petrovic
I have 9 Years of Tremendous Experience as web analyst and Senior Conversion Specialist. I have worked on optimisation project for the second-largest store retailer in the USA (the company is also a component of the S&P 500 Index), as well as for a well-known USA fashion retailer with over 380 stores nationwide. Over the course of my career I have achieved many INSANE improvements on our client’s websites, sometimes by applying best practices, another time from findings I made during conversion audits and sometimes thinking out of the box. For one of them I have even received an award in 2012 from WhichTestOne, where after testing different emails and parts of email message we increased revenue by 303.08%. What might also interest you is the fact that my average conversion improvement is 19% and my success rate is 70%. Basically, I’m VERY GOOD at what I do thanks to my Can Do Attitude to find solutions to given problems & Experience in this field.
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