Conversion Optimization & Analytics Services

In this webinar “Email optimization secrets or what 1,397 marketers are doing to get better results” by Lyris.

Key Takeaways – Top techniques that online marketers use today:

1. Web analytics – to analyze the results
2. List segmentation

3. Opt-in list building – always ask your email subscribers confirm subscription to your email list
4. ROI measurement – what to measure

• revenue
• new leads generated
• new customers
  

5. Social media marketing – which social media sites produced the best marketing result

6. Deliverability optimization – tactics used to improve email deliverability

Also recommend to read this proven email deliverability best practices.

7. Email testing – a/b testing by splitting email lists into portions and/or more advanced multivariate testing.

This webinar will open in new window