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Email Optimization Secrets – Webinar Recording

Tuesday November 2, 2010 by Comments (0)



In this webinar “Email optimization secrets or what 1,397 marketers are doing to get better results” by Lyris.

Key Takeaways – Top techniques that online marketers use today:

1. Web analytics – to analyze the results
2. List segmentation


3. Opt-in list building – always ask your email subscribers confirm subscription to your email list
4. ROI measurement – what to measure

  • revenue
  • new leads generated
  • new customers


5. Social media marketing – which social media sites produced the best marketing result


6. Deliverability optimization – tactics used to improve email deliverability

Also recommend to read this proven email deliverability best practices.

7. Email testing – a/b testing by splitting email lists into portions and/or more advanced multivariate testing.

This webinar will open in new window

About the author

Jan Petrovic Jan Petrovic is the founder of proimpact7.com, 2012 Award Winning Conversion Optimization Agency. He is also a master certified conversion optimization & web analytics professional. Proimpact7.com provides conversion optimization services for small and large online business. Jan also works as a web analyst for large U.S. online & offline retailer. Jan studied conversion optimization with MarketingExperiments and Bryan Eisenberg, the most recognized of conversion optimization experts. He gained his master certification in analytics with another widely recognized expert in the analytics industry - Avinash Kaushik. After Jan finished his studies, he launched a website called dashboardinspector.com, which provides dedicated web marketing analyst service for small and large online businesses, allowing businesses to save up to 60% on in-house cost.

Related posts:

  1. Email Real-Time Content Testing and Optimization – Webinar Recording
  2. Webinar Recording: Email Marketing Best-practices for Small Businesses: New Customers, Repeat Sales
  3. We are Now Certified Email Messaging Optimization Professionals
  4. Grow your Email Marketing Opt-in List Almost Automatically
  5. Webinar Recording: Grow Your Email Marketing Opt-in List . . . Almost Automatically

Questions or comments?

For queries regarding conversion optimization of your site, or for more information on this article please contact Jan Petrovic, founder of proimpact7.com and master certified in conversion optimization and web analytics.

jan@proimpact7.com

Related posts:

  1. Email Real-Time Content Testing and Optimization – Webinar Recording
  2. Webinar Recording: Email Marketing Best-practices for Small Businesses: New Customers, Repeat Sales
  3. We are Now Certified Email Messaging Optimization Professionals
  4. Grow your Email Marketing Opt-in List Almost Automatically
  5. Webinar Recording: Grow Your Email Marketing Opt-in List . . . Almost Automatically


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