In this webinar “Email optimization secrets or what 1,397 marketers are doing to get better results” by Lyris.
Key Takeaways – Top techniques that online marketers use today:
1. Web analytics – to analyze the results
2. List segmentation
3. Opt-in list building – always ask your email subscribers confirm subscription to your email list
4. ROI measurement – what to measure
- new leads generated
- new customers
5. Social media marketing – which social media sites produced the best marketing result
6. Deliverability optimization – tactics used to improve email deliverability
Also recommend to read this proven email deliverability best practices.
7. Email testing – a/b testing by splitting email lists into portions and/or more advanced multivariate testing.
This webinar will open in new window