Conversion Optimization & Analytics Services

Most visitors don’t buy the first time they come to your website. For that reason newsletter and good placement of an opt-in field and motivation is important if you want to increase your email subscribers and sales.

The challenges with placement of opt-in emails and getting e-mail subscribers:

• how to motivate visitors to give their email address
• where to place the opt-in field on your website so it’s visible, and it doesn’t compete with other navigation on your site

How to motivate visitors to give their email address? I have found couple of good examples to give you some ideas.

1. This example is from forzieri.com website. In the header they offer an incentive to opt-in for their newsletter, plus they have an opt-in in their footer.

2. thegreatindoors.com offers they email opt-in in their header.

3. landsend.com is offering opt-ins in the header and the footer.

4. this is one of the best examples I found from petco.com with an automatic email opt-in pop up window, offering an incentive if you sign up.

5. majority of online stores have their email sign up form in the footer as on this great example from crutchfield.com.

So what’s the best placement for the email opt-in? I think that a combination of opt-in field in the footer and somewhere above the fold like in the header or a pop up as in the Petco.com example, with some incentive will set you apart and could help you get more email subscribers.

In the next post I will show you more email opt-in fields in the footer from well known retailers.