Conversion Optimization & Analytics Services

Getting email right is always important for online retailers, but it’s even more critical in a tough economic environment. To uncover how email practices are changing, Silverpop recently completed its second annual study of retailers, including the Top 500 as ranked by Internet Retailer. Our researchers logged on to 895 retailer Web sites, registered to receive communications from each that had an email marketing program, and assessed several aspects of their programs, including:

• Location of opt-in forms
• Options offered to registrants during the opt-in process
• Number of emails received during a 30-day period
• Percent of emails offering sales or discount incentives
• Whether unsubscribe links led to preference centers

This free 30-minute Webinar (plus Q&A) will walk through the study findings, outline best practices and share both good and bad examples from top retailers.