In just 30 minutes you’ll get a concise presentation of best practice techniques using email remarketing to improve website conversion. Just the key facts, and no fluff.
A recent research report by the ETailing Group showed that targeted email is now considered the top tactic to drive website conversions in 2009. This 30 minute best practices briefing explores how you can use 1-to-1 real time email to drive website conversions, and what kind of results to expect.
What you will learn
+ Why remarketing is hot in a downturn
+ How to use real time email to improve your conversion rate
+ What results to expect
+ How to measure results
+ Best practices – how to ensure that customers will love your remarketing
Independent tests consistently show that an immediate follow up to something a customer does is best practice. Response rates drop off rapidly in the minutes after a website visitor has abandoned their shopping cart, registration or online application as the relevance of the message diminishes.
Leading email service providers, have developed real time transactional interfaces that allow eMarketers to integrate email based service communications and follow-ups in real time. This briefing shows you how you can leverage these services to create personal one-to-one propositions for your customers that they will find highly compelling.
Charles Nicholls, founder of SeeWhy, is one of the industry’s thought leaders in Customer Insight. Charles has guided customer strategy for leading ecommerce, banking and financial services companies in the US and Europe.
On Tuesday August 18th 2009 at
1pm EDT | 10am PST | 6pm GMT | 7pm CET