Comments on: Discount Codes in Checkout Process and How to Deal With Them http://www.proimpact7.com/ecommerce-blog/discount-codes-in-checkout-process-and-how-to-deal-with-them/?utm_source=rss&utm_medium=rss&utm_campaign=rss e-commerce blog with tips and ideas Thu, 02 Feb 2012 18:55:46 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Bob Williams http://www.proimpact7.com/ecommerce-blog/discount-codes-in-checkout-process-and-how-to-deal-with-them/comment-page-1/#comment-17119 Bob Williams Mon, 14 Sep 2009 12:20:22 +0000 http://proimpact7.com/ecommerce-blog/?p=482#comment-17119 Another way to search for promotion codes now is through Twitter. As with Google, it's often very easy to find promotion codes through keyword searches. We use a protected type of display as mentioned in some of the suggestions already. So the coupon box doesn't display unless a specific set of business rules are triggered. Another way to search for promotion codes now is through Twitter. As with Google, it’s often very easy to find promotion codes through keyword searches.

We use a protected type of display as mentioned in some of the suggestions already. So the coupon box doesn’t display unless a specific set of business rules are triggered.

]]> By: Jason Billingsley http://www.proimpact7.com/ecommerce-blog/discount-codes-in-checkout-process-and-how-to-deal-with-them/comment-page-1/#comment-7213 Jason Billingsley Tue, 30 Jun 2009 20:30:40 +0000 http://proimpact7.com/ecommerce-blog/?p=482#comment-7213 The better method is likely to reduce the visible prominence of the 'add coupon code' call-out. The way I like to do this is to test wording with a link to toggle input box visibility. Also test not putting code inputs on the cart, but place it within the checkout. Why? People WITH coupon codes hunt for where to input them. People WITHOUT should not be reminded there are coupons available outside the site. Tip #2: Optimize a page on your OWN site for 'your brand' + 'coupons' and all variations. You don't have to link it within your site architecture, but at least it will out rank affiliate coupon arbitrage sites = saving you from the double dip. Happy ecommerce! The better method is likely to reduce the visible prominence of the ‘add coupon code’ call-out. The way I like to do this is to test wording with a link to toggle input box visibility. Also test not putting code inputs on the cart, but place it within the checkout.

Why? People WITH coupon codes hunt for where to input them. People WITHOUT should not be reminded there are coupons available outside the site.

Tip #2: Optimize a page on your OWN site for ‘your brand’ + ‘coupons’ and all variations. You don’t have to link it within your site architecture, but at least it will out rank affiliate coupon arbitrage sites = saving you from the double dip.

Happy ecommerce!

]]> By: Adrian Yearwood http://www.proimpact7.com/ecommerce-blog/discount-codes-in-checkout-process-and-how-to-deal-with-them/comment-page-1/#comment-7189 Adrian Yearwood Tue, 30 Jun 2009 16:06:36 +0000 http://proimpact7.com/ecommerce-blog/?p=482#comment-7189 This is an excellent post and a point well made. I would test along with the 5\10% off a tag line such as our current best promotional code is… If your posting is £4.50 on a £15 order then Free P+P is worth more than 10% off and I might go looking for that offer [in my case I would ] Trying to make the promo code relevant where possible. As for the email beyond the value of the immediate sale is the value of the email address, though I would offer the promo code on site rather than risk losing the users as they go off to check their email account. A\B test it! Retailers should be collecting emails during the buying process… This is an excellent post and a point well made. I would test along with the 5\10% off a tag line such as our current best promotional code is…

If your posting is £4.50 on a £15 order then Free P+P is worth more than 10% off and I might go looking for that offer [in my case I would ]

Trying to make the promo code relevant where possible.

As for the email beyond the value of the immediate sale is the value of the email address, though I would offer the promo code on site rather than risk losing the users as they go off to check their email account. A\B test it!

Retailers should be collecting emails during the buying process…

]]> By: Geno Prussakov http://www.proimpact7.com/ecommerce-blog/discount-codes-in-checkout-process-and-how-to-deal-with-them/comment-page-1/#comment-7167 Geno Prussakov Tue, 30 Jun 2009 13:14:12 +0000 http://proimpact7.com/ecommerce-blog/?p=482#comment-7167 Jan, There's yet another solution, and that is not to offer any coupon codes through affiliates. One of my clients does this. Also, a separate piece of advice to merchants: if you are sending out newsletters with coupon codes, make sure you don't even think of overwriting the affiliate cookie that may have previously been set on the end-user's machine (something that we seen happening every once in a while). This can cause a major damage to your affiliate program (on obvious reasons). Geno Jan,

There’s yet another solution, and that is not to offer any coupon codes through affiliates. One of my clients does this.

Also, a separate piece of advice to merchants: if you are sending out newsletters with coupon codes, make sure you don’t even think of overwriting the affiliate cookie that may have previously been set on the end-user’s machine (something that we seen happening every once in a while). This can cause a major damage to your affiliate program (on obvious reasons).

Geno

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