We conducted 2 separate demo download tests. Each of these tests brought an increase in demo downloads and the overall net conversion impact was 19.66%
Test #1: What we tested
In this test we were faced with the challenge of getting visitors emails prior to any demo download. Prior our engagement, visitors who wanted to download a demo of the software had to register as new clients and were led directly to a login/registration page.
We saw bounce rates of over 50% on this registration page so we tried to come up with another way of getting an email address from the visitors prior to any download. We decided to test using an overlay pop up window.
The client sells downloadable exam software for the IT industry.
– test duration over 3 weeks
– 130,379 visitors took part in this test, generating 1,898 demo downloads
– 2 variations in the test
– the demo pop up variation improved conversion and increased demo downloads by 10.49% at 99% confidence level
Test #2: What we tested
We put into the test 3 different demo pop up windows. We wanted to know if a smaller, more simplisctic version of the same pop up would bring any improvement.
This time, we created 3 variations:
– test duration 4 weeks
– 76,767 visitors took part in this test, generating 2,768 demo downloads
– 3 variations in the test
Overall, we achieved from 2 different tests, a net compound gain of 19.66%.
Calculation of the compound gain:
= 1 * 1.1049 * 1.083 – 1
= 0.1966 * 100%
= 19.66% (net gain)
Here is some speculation on the possible causes of the test outcome.
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