There is no doubt that coupon code websites drive sales. Just to see how important coupon codes are for online merchants to drive sales, we can illustrate with this example:

The coupon code site Savings.com alone delivered more than $200 million in sales for participating merchants. And that’s only one coupon code site out of hundreds of them!

But before you start using discount codes, read this post “discount codes in checkout process and how to deal with them” as displaying a ”discount code” field can cost you a lot of money in terms of payments to your affiliates if not managed properly.