Conversion Optimization & Analytics Services

What is colour swatching? Colour swatching is very popular in fashion, sport, furniture website or anywhere else where you offer a product in different colours. It enables customers to visualize all texture, material, color, pattern and surface options, generated from a single master image and swatches. Users can see all options to gain purchase confidence. This examples is from landsend.com.

How does it work? You need only one master image of a particular product when using Scene7 product from Adobe. Scene7 then allows you to select areas of a product you would like to change to different colours. You assign different colours options and you are done. Obviously this all needs to be implemented into your store.

What’s are the benefits?

• you need only one master image
• reduces photography and creative production costs by up to 50%
• amount of image to manage is cut by up to 80%
• increases conversions – and not having it can decrease your conversion too. I wrote about it in this post “why next.co.uk needlessly lost a sale worth £100“, which if next.co.uk was using colour swatchers wouldn’t happen!

How much does it cost? – Not cheap, pricing starts at several thousands per year, but definitely worth it for certain types of businesses.

If you need help with integration or would like to get you web site inspected for possible conversion problems then call us free at 0800 756 6761 or contact us via email at info@proimpact7.com.