Clearly Mark Products Which You Don’t Ship Internationally

Ever wondered how to deal with international shoppers and products in your store you can’t ship internationally due to legal restrictions etc.? I have found a great example from overstock.com which clearly labels any products they can’t ship overseas.

overstock-us-only06-08-2009-13-05-26

Why do I like this approach?

  • simply because you don’t waste your visitors’ time and you show your visitors that you care

In the example below, even if you get to the product page of a product not for international shipping, you still won’t be able to add the product into the basket as the “add to cart” button is disabled.

One thing the company providing automated recommendation on overstock.com website should work on, is recommending products that are similar. As you can see in this picture below, the recommendations tool displays only products that don’t ship overseas. I think in this case overstock.com is missing a great opportunity to recommend products that are similar and that can be shipped overseas.

overstock-product-page06-08-2009-13-08-15

Jan Petrovic
I have 9 Years of Tremendous Experience as web analyst and Senior Conversion Specialist. I have worked on optimisation project for the second-largest store retailer in the USA (the company is also a component of the S&P 500 Index), as well as for a well-known USA fashion retailer with over 380 stores nationwide. Over the course of my career I have achieved many INSANE improvements on our client’s websites, sometimes by applying best practices, another time from findings I made during conversion audits and sometimes thinking out of the box. For one of them I have even received an award in 2012 from WhichTestOne, where after testing different emails and parts of email message we increased revenue by 303.08%. What might also interest you is the fact that my average conversion improvement is 19% and my success rate is 70%. Basically, I’m VERY GOOD at what I do thanks to my Can Do Attitude to find solutions to given problems & Experience in this field.
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