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Clearly Mark Products Which You Don’t Ship Internationally
Ever wondered how to deal with international shoppers and products in your store you can’t ship internationally due to legal restrictions etc.? I have found a great example from overstock.com which clearly labels any products they can’t ship overseas.
Why do I like this approach?
- simply because you don’t waste your visitors’ time and you show your visitors that you care
In the example below, even if you get to the product page of a product not for international shipping, you still won’t be able to add the product into the basket as the “add to cart” button is disabled.
One thing the company providing automated recommendation on overstock.com website should work on, is recommending products that are similar. As you can see in this picture below, the recommendations tool displays only products that don’t ship overseas. I think in this case overstock.com is missing a great opportunity to recommend products that are similar and that can be shipped overseas.
Questions or comments?
For queries regarding web design, landing page optimization, and for more information on this article please contact Jan.
jan@proimpact7.com
Great posting! I totally agree with some sites that make you run in circles thrying to figure out the shipping rules/regulations etc. While living abroad I always stumbled upon shipping issues but I had stumbled upon a great blog that mentioned abotu using parcel forwarding co for sites that wont ship internationally. I found one such co called Shipito that not only is cheap but also fast. So, even if some sites cant ship certain items internationally its not a hassle anymore! Again, thanks for the great article..it toally makes sense!