Website Redesign The Right Way – Comparing old vs. new website designs Redesigning your website is a major undertaking and can have a huge effect on your conversions. Some time ago I talked about website redesign pitfalls with a real example from autotrader.co.uk and how they approached the introduction of their newly redesigned website. This [...]

Home pages play a critical role in a site’s overall success and effectiveness. For that reason it’s very important to get it right. However, most home pages have abandonment rates of 40 – 70%. Abandonment rates are also referred to as bounce rate and is the percentage of people who land on your page and leave [...]

Did you know that the average conversion rate within Internet Retailer’s guide of America’s 500 largest retail websites (ranked by annual sales) is a mere 3%? Forrester recently reported the same across e-commerce at large. In contrast, Adobe Scene7′s customers profiled in Internet Retailer’s Top 500 Guide have an average conversion rate of 6% – [...]

In my previous post “Avoid These Website Redesign Pitfalls” I was talking about about the danger of losing organic traffic when redesigning your website and how to avoid it. In this post, we are going to talk about another website redesign pitfall, which is “loss in revenue or conversion rates” after website redesign. Did it happen? [...]

Website redesign is a big project and it’s not an easy thing to do. The biggest problem with website redesign is that you can see a traffic drop if you don’t protect your website’s most valuable assets, which are pages with high conversion rates, pages receiving a lot of organic traffic for your optimized keywords [...]