November 15, 2010

Maximizing Conversions from Web Forms – Webinar Invitation

62% web forms are abandoned before completion – learn how to design single and multi-page forms that increase conversions. In this Conversion Academy webcast, you’ll learn: Best practices when designing forms and landing pages Long forms vs short forms Field order, and why it’s important Landing page optimization techniques and best practices How to Facebook can help you to increase form conversions Date: Thurs, November 18th Time: 12:00 EST | 11:00 CST | 9:00 PST | 5:00 GMT Duration: 60 minutes including 15 minutes Q&A Register today for this Conversion Academy led by SeeWhy conversion experts!
August 24, 2010

PCI Compliance – Alternative Approach – Webinar Invitation

As of July 1st 2010 merchants (website owners) and visa processors must ensure that they are PCI compliant. Many shopping carts (like Magento’s free open source version etc) aren’t PCI compliant. So if they don’t comply, you won’t be able to process online payments! In this webinar we will discus two new approaches to data security promise to reduce compliance costs and complications while enabling retailers to keep pace with change. End-to-End Encryption and Tokenization each offer significant advantages over system-specific safeguards, but which method is best for your organization and how can you leverage it for optimum results? When: Join us on Wednesday Sept. 8 at 12pm ET  for an informative webcast that will help you answer those questions and move past your PCI compliance concerns. We’ll clearly explain the issues, challenges and new solutions, with expert advice from: – George Peabody – Director of Emerging Technologies Advisory Service, […]
July 20, 2010

The Top Ecommerce Conversion Tips from SeeWhy and Tim Ash – Webinar Recording

In this webinar by Seewhy and Tim Ash, you will discover a few secret techniques used by Tim Ash when optimizing an ecommerce store home page, search page and a product page. 1. Home Page best practices The primary purpose of the home page is to get your visitors closer to your products, i.e. to get them off the home page No commercial or individual products should be featured on your home page Give your visitors small and clear set of choice 2. Search Page best practices Have clear page titles that echo the search Don’t show too many items on one page Use clear and professional images Use wizards for complex searches Don’t show “buy now” buttons as it’s too early 3. Product page best practices Use clear call to action block Include popularity and social proof – reviews Use quality images Give detailed information Use cross sells, up-sells […]
June 22, 2010

Measuring Value to Improve Engagement and Conversion-Webinar Invitation

Measuring Value to Improve Engagement and Conversion This is Part 3 of a three-part webinar on growing your online sales by managing the entire purchase cycle, from targeting the right consumers and converting them to paying customers. The series is sponsored by TRUSTe, a provider of privacy products to merchants to instill trust and confidence in their visitors. These days your website must allow online shoppers to browse, make selections, and complete purchases easily, quickly, and confidently. Gain actionable insights from TRUSTe and industry experts into ways to measure new designs, promos, landing page and store layouts to engage, convert, and encourage repeat activity.  Join Practical eCommerce Contributing Editor Armando Roggio, TRUSTe Senior Manager Online Marketing Andreas Ryuta Stenzel, and web design and usability industry experts as we share solutions about how to accommodate the more common shopping patterns and buying cycles of your more profitable prospective customers. Register today […]
June 9, 2010

Leveraging Facebook to Drive eCommerce Revenues-Webinar Invitation

Are you making use of Facebook’s ‘Like’ and ‘Connect’ on your website? In this short webcast, we’ll show you how to tap into this massive stream of traffic. We’ll also show you how to link these new Facebook tools with email to drive revenues. When: Tuesday, June 15th 12:00 PM ET Join us for a webcast on June 15th to learn how you can easily leverage these important new Facebook programs to: Drive more traffic to your website Convert your Facebook fans into customers Did you know that Facebook has replaced the ‘Become a Fan’ button with a ‘Like’ button? The company served over 1 billion ‘Likes’ in the first 24 hours after it was launched.
May 6, 2010

How You Can Recover Abandoned Shopping Carts and Web Forms – Webinar Recording

In this webinar from SeeWhy “How You Can Recover Abandoned Shopping Carts and Web Forms”, you will learn how you can recover abandoned shopping carts and web forms using SeeWhy’s Conversion Manager and Social Conversion products. According to SeeWhy, only 2% of ecommerce websites do checkout  abandoner follow ups. Key Takeaways: 1. Respond immediately and if possible, automate the process. 2. Send a sequence of 3 emails triggered automatically: immediate, 23 hours later and 6 days 23 hours later. 3. Which email providers SeeWhy works with 4. What if my email provider doesn’t have real time capability (which is most of the low budget $10 a month email providers)?  SeeWhy can offer you their own solution called “Email Conversion”. Will open in new window
May 3, 2010

Email Real-Time Content Testing and Optimization – Webinar Recording

In this great webinar “Email Real-Time Content Testing and Optimization” presented by 8seconds and Silverpop you will learn: Why test your email newsletter campaign What to test How to test your email newsletter for higher conversion using the email testing technology  from 8seconds About 8seconds? 8seconds is an email optimization solution for marketers which allows you to conduct A/B split and Multivariate testing. How does it work? In order to improve your newsletter conversion rate, you place a javascript into your email body (very similar to multivariate testing using Google Website Optimizer or any other platform, apart from the fact that GWO doesn’t allow you to test your email newsletter). 1. What to test 2. How to test 3. Case study Note about this case study. Email newsletter receivers were shown 3 different offers, beer draft, Nokia phone and an iPhone as an incentive to its subscribers. Without testing almost everyone […]
April 26, 2010

Enterprise Landing Page Optimization – Webinar Invitation

How are landing pages for large organizations different than landing pages for anyone else? The objective is the same: to increase conversion rate and ROI. But the big difference is behind the scenes. In an enterprise environment, an under-the-radar, ad hoc approach to landing pages is almost guaranteed to underperform. Please join us Wednesday, April 28th at 1 PM ET for our new webinar, “Enterprise Landing Page Optimization“, and learn how to turn your size into your advantage. In this webinar we’ll reveal: Landing page optimization best practices for enterprise organizations How to define your ideal landing page optimization team and supporting infrastructure 9 steps for incorporating post-click in online marketing with a large cast of players The challenges of enterprise landing page optimization 4 recommendations for managing post-click risk
April 19, 2010

How You Can Recover Abandoned Shopping Carts and Web Forms – Webinar Invitation

We’ll show you how you can recover abandoned shopping carts and web forms using SeeWhy’s Conversion Manager and Social Conversion products. What you will learn: How to calculate the $ value of your abandonment problem What conversion rates other ecommerce companies are getting and the results you can expect The best practices to use in recovering abandoned shopping carts and forms How to leverage Email Service Providers and social networks to improve your results How SeeWhy’s Conversion Manager solves the problem When: Tuesday, April 20th at 12:00 ET.
March 22, 2010

How to Build an eCommerce Business Case – Webinar Invitation

e-Commerce webinar: Moving Beyond the Basics. Learn where to invest and how to build a business case. In today’s hyper competitive environment, future online growth will depend on a best-in-class site that provides a differentiated, engaging, personalized user experience through the entire buying cycle. You’ll hear how Eli Katz, President of Ashford.com moved from a home grown web storefront to a next generation e-commerce solution that enabled them to leap frog the competition and execute their business strategy. Bill Mirabito, president of B2C Partners will explain how to build the business case and proper resource plan to earn executive approval In this webinar, you’ll hear: Why Ashford.com chose to re-platform and how they improved the user experience Key areas of ecommerce investment that drive immediate benefit How to develop a persuasive, actionable strategy that drives results Financial modeling for projecting ROI and the overall rate of return When: March 25, […]
March 10, 2010

What Happens When More Visitors Cause Poor Web Performance? – Webinar Invitation

Sometimes more web traffic hurts. What happens when more visitors cause poor Web performance? Are you ready for peak traffic? When: Thursday, March 11th 2010,1:00 PM EST A new survey of retail, travel and financial services online consumers found that customers spend a significant percentage of their budgets during peak traffic times, and 67% expect websites to work flawlessly regardless of the number of visitors. Moreover, 72% stated that their expectations were not met during 2009 peak traffic periods, and this is what they did about it: 78% went to a competitor’s site due to poor performance at peak traffic times 88% were less likely to return to a website 47% left with a negative perception of the company 42% discussed it either with friends or online Want to know more about leveraging your existing Gomez platform to protect revenue, brand and customer loyalty during peak traffic periods? Attend a […]
January 28, 2010

Recovering Abandoned Shopping Carts – Webinar Invitation

Fact: 7 out of 10 online shopping carts are abandoned. Visit the “The 7 secrets to recovering abandoned shopping carts” webinar on Tuesday, February 16, 2010 where two of today’s most experienced online marketing experts will join forces to present an educational webinar that gives marketers the tips and tools they need to recover abandoned shopping carts. You will learn proven email marketing techniques that you can use today to convert your website’s abandoned shopping carts into purchases. Join us for this practical seminar to learn the 7 secrets to recovering abandoned shopping carts that top CMOs use to drive online sales. Using case studies, we’ll highlight what works, and what doesn’t, including: Content that works: How to write compelling emails that are proven to recover shopping cart abandoners Timing best practices: Learn when to follow up for maximum relevance and response Personalization tips: How to use details of the […]
January 10, 2010

How To Use Social Media Sites To Increase Traffic – Webinar Invitation

You are invited to a free educational webinar, “Social Media 201: How To Use Social Media Sites To Increase Traffic”, on Tuesday, January 12, 2010 at 3:00 PM Eastern.  This webinar is sponsored by HubSpot, makers of inbound marketing software that helps your business get found on the Internet by the right prospects and convert more of those prospects into leads and paying customers. This is a FREE informational webinar. The presenters include Practical eCommerce Senior Contributing Editor Armando Roggio, and HubSpot Director of Marketing, Jeanne Hopkins. Many marketers know that consumers now spend their time shopping for products on the internet.  However, with this new trend many traditional marketers have not yet adapted their marketing strategies because they don’t know where to start.  In this webinar, we will give you clear examples of how to use social media sites like Twitter, Facebook, LinkedIn, and YouTube to increase traffic to […]
December 3, 2009

Science of Social Media Marketing: Invitation to Webinar

More and more people are using social media sites like Twitter and Facebook to talk about companies and products with their friends and colleagues.  Learn what drives people to share information and opinions online and learn scientifically proven best practices for spreading your content virally through social media. Bonus! Get a free excerpt in .pdf of Dan Zarella’s The Social Media Marketing Book when you register for the webinar! Join us for this free live webinar with Dan Zarrella, social media and viral marketing scientist and author of The Social Media Marketing Book. This free live webinar will cover: The history of word of mouth marketing, from pre-web to online Lessons from social psychology, memetics, and statistics to understand what motivates people to share information Scientifically proven best practices for getting people to talk about your business online Reserve Your Spot for the Webinar Now
November 25, 2009

A CEO’s Guide to Internet Marketing – Webinar Recording

CEO of HubSpot Brian Halligan is talking about his own experience with the internet and internet marketing and how to harness its power. Todays topics: Step by step new marketing CEO & the team CEO economics Click To Play
November 23, 2009

Live Webinar: How UK Companies Can Use Inbound Marketing to Generate More Business

How UK Companies Can Use Inbound Marketing Reserve Your Spot for the Live Webinar Live Webinar: Wednesday, November 25, 2009, 2pm GMT  (9am ET) How can UK companies leverage blogs, social media, and search engines to generate more business?  Join this live webinar to learn how you can use inbound marketing tools and techniques to attract more leads and sales!  HubSpot offers software to help organizations implement inbound marketing. This live webinar will cover: Inbound marketing essentials, including tips for search engine optimization, blogging, and social media marketing How to convert more website visitors into qualified leads and sales How HubSpot helps you implement inbound marketing Reserve Your Spot for the Free Live Webinar Now
November 19, 2009

Live Webinar – ‘Selling Smarter with eSignatures’ – Getting Your Contract e-Signed Quickly is a Competitive Advantage!

In this live webinar  – “Selling Smarter with eSignatures – getting your contract e-signed quickly is a competitive advantage” from EchoSign you will learn: How to increase salesforce productivity with eSignatures Reduce Post-Sales Follow-up Reduce the Close Cycle Increment Value and ROI Get contracts signed in minutes Leverage Salesforce.com investment with contract management Gain visibility, improve compliance, and streamline contract processes and operations Make it easier for your customers to do business When: Wednesday December 2, 2009 11am (PST) / 2pm (EST) Register NOW >>>
November 19, 2009

Webinar Recording: How to Avoid 10 Marketing Automation Project Pitfalls

In this great webinar, “how to avoid 10 marketing automation project pitfalls”, you will learn how to set up your automation process for success and the pitfalls to avoid. Only 20% of B2B marketing organizations are using a marketing automation solution today. 50% of these users aren’t using the marketing automation solution close to their full potential. The list of 10 marketing automation pitfalls to avoid. Pitfall 1: Unclear prospect profile. – Without developing a clear profile of your prospects you could be spending too much time trying to sell to people who are never going to buy from you. Pitfall 2: No interesting content. – The content of your website is about your customers, not about you. Pitfall 3: Not enough leads. – Focus on leads generation. Pitfall 4: Sales & marketing don’t get along. – Create trust between the sales and marketing teams and clearly define who the leads belong […]
November 14, 2009

Invitation to Webinar: Discover Why USPS Shipping Can Boost Your Bottom Line

You are invited to attend a free, 60 minute webinar on Tuesday, November 17th, 2009: Discover Why USPS Shipping Can Boost Your Bottom Line at 3:00 PM Eastern.  Sponsored by Endicia, a leader in desktop mail software with over 20 years of experience in the postal industry. The Shipping Challenge Compared to brick-and-mortar stores, online merchants are at a shipping disadvantage. Large online merchants have negotiated favored rates from FEDEX and UPS that make it harder for small-to-mid-sized merchants to compete. The operation of processing and shipping orders can be one of the most time consuming challenges a merchant faces. In this webinar you will learn: How the USPS can spare your bottom line How free boxes effect the free shipping equation How APIs let you integrate USPS on your site and in your cart How to reduce shipping labor costs, and improve customer satisfaction Putting It All Together We […]
November 13, 2009

Webinar Recording: 6 Techniques For Building Trust and Increasing Sales

In this webinar you will learn 6 techniques for building trust and increasing sales plus a case study from achooallergy.com where you will learn how trust logos helped increase average order value by $10. The consumer must have trust in your site, in your site security and policies and need to know what to do should they need to return a product. These things must be clear if you want a customer to trust you. 6 techniques for building trust and increasing sales: 1. Brand marketing – start brand marketing 2. Professional website design and development – The number 1 way how a customer decides if your website is credible, professional and trustworthy is simply by how your site looks. 3. Truste seal and other trust marks (security seals, etc) – achooallergy.com conducted A/B testing and increased their average order value by $10 and significantly improved their conversion rate by […]
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