Conversion Optimization & Analytics Services

It’s a simple thing the “select quantity” field, but because of it’s simplicity, it is often overlooked. Let me explain what I mean.  The majority of stores have the quantity field populated with “1″, as it should be because generally people buy only 1 item of the same product. Then you go to another store, [...]

Marketing Sherpa published in April research about website tactics that boost conversion. In the table below you can see that perpetual shopping carts along with optimized internal search results have shown the highest up-lift in conversion. A staggering 64% of respondents found a perpetual shopping cart to be an effective way of boosting sales. So [...]

I recently came across a blog I liked, but when I decided to sign up I discovered that the only option to receive post updates was to sign up for RSS. So I didn’t sign up. So what’s the problem with RSS? No problem, I just don’t like it. I prefer to receive an email [...]

Do you truly want to know whether your site is better or worse than your direct competitor? The easiest way to find out is to run usability testing on your website in comparison with your direct competitor. Here at proimpact7.com, we can help you with this task. We offer packages from 10 user tester to [...]

What is usability testing? It is a technique used to evaluate a product or website by testing it on users. It allows you to observe users using your website to discover errors and areas for improvement. Usability testing is not marketing research. With usability testing you watch people trying to use your website, based on the [...]