What is colour swatching? Colour swatching is very popular in fashion, sport, furniture website or anywhere else where you offer a product in different colours. It enables customers to visualize all texture, material, color, pattern and surface options, generated from a single master image and swatches. Users can see all options to gain purchase confidence. [...]

JupiterResearch estimates that the average retailer can generate an additional $2.9 million annually by integrating cross- and up-sell messages into transactional email, yet many marketers struggle with finding the best way to take advantage of this powerful channel for connecting with engaged customers. In fact, recent research shows that 55% of marketers aren’t optimizing transactional [...]

In this excellent recording of a live webinar you will discover email marketing practices of top online retailers. What is covered: Location of opt-in forms Options offered to registrants during the opt-in process Number of emails received during a 30-day period Percent of emails offering sales or discount incentives Whether unsubscribe links led to preference [...]

Ever wondered how to deal with international shoppers and products in your store you can’t ship internationally due to legal restrictions etc.? I have found a great example from overstock.com which clearly labels any products they can’t ship overseas. Why do I like this approach? simply because you don’t waste your visitors’ time and you [...]

In this post I am going to focus on the importance of surveys for software vendors offering their service as Saas (software as a service). What’s the purpose of the survey? The purpose is to find out what your current customers or customers who are just having their free trial account think about your service, [...]