Conversion Optimization & Analytics Services

In one of our posts we were talking about discount codes in checkout process and how to deal with them. Here is a new solution I came across on Macy’s site. Macy’s is using 2 approaches in their checkout: 1. display banners with discount codes in the checkout 2. create a discount code page, so [...]

New cart abandonment research whitepaper. Get valuable insight into cart abandonment and learn how to reduce it. How long is the average delay between first visit and final purchase? What are the nine major reasons a customer abandons their cart? What are the five reasons shoppers delay a purchase? Do trustmarks on a website affect [...]

More and more people are using social media sites like Twitter and Facebook to talk about companies and products with their friends and colleagues.  Learn what drives people to share information and opinions online and learn scientifically proven best practices for spreading your content virally through social media. Bonus! Get a free excerpt in .pdf [...]

In this webinar presented by Coremetrics you will learn how to pull visitors back to your website. As website visitors typically do not convert in a single session, you must pull them back quickly before they convert on your competitor’s site. While there are many ways to reach out to visitors, each has its own [...]

In this webinar you will learn the best practices for abandonment email follow ups and how to use Google Analytics to set up conversion funnels, see the conversion performance of your site and how to track re-marketing emails in Google Analytics.