The common problem for all marketers using different marketing channels to drive traffic to their website is, if a visitor clicks on ads from multiple campaigns before converting for a goal, which campaign gets credit for the conversion? Due to the fact that the sales cycle is increasing and it can take couple of days [...]

With increased pressure to make the most of every marketing dollar, many marketers are taking a hard look at how their PPC efforts are – or are not – delivering now. View the clinic presentation:

In this short video from omniture.com you will learn how you can manage large search campaigns with their SearchCenter product.