Archive for the 'Lead Generation and Marketing Automation' Category

Webinars as Lead Generation Tools and How to Promote Them

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More and more companies are successfully using webinars to promote their products or services for lead generation. Even though this trend is growing, there are still companies who don’t leverage the power of webinars yet. Also some of those who already have webinars, don’t promote them effectively enough to their website visitors. Webinars are interactive sessions [...]

Follow-up Forever: the Key to Effective Marketing

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What is the REAL purpose of follow-up? Not everybody is ready to purchase your products or services right now. But that doesn’t mean they won’t eventually. Follow-up keeps your name in front of your contacts until they are ready to buy. When should my first follow-up message go out? Immediately. If you obtained a lead [...]

How to Use Social Media for Lead Generation

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Learn how to harness the power of social media – Facebook, Twitter, LinkedIn, and other networking sites – to get found by more prospects and generate sales leads for your business. Social media can be a powerful channel to attract website visitors and leads while building thought leadership for your company.

7 Steps to Improve Your Conversion Rates

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We encourage you to download this new white paper to learn about the best practices that leading companies are employing to identify their most likely buyers. This report provides a deeper understanding of the automated tools and tactics that these leaders are using to help progress and accelerate their prospects through the buying cycle. By [...]

Marketing Automation Software to Help You Follow-up Consistently

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Recently I have came across a very impressive marketing automation software from Infusionsoft, which I personally found very interesting and definitely deserves your attention. After watching the video presentation I was so impressed and I thought I should share it with you. So why I was so impressed? Currently at Proimpact7 we are using CRM from [...]