From my own experience, web analytics tag audit seems to be overlooked by the majority of small and medium size online businesses. This is probably due to several factors. 1. Web analytics is still not utilized in this group of business to its full potential, and it’s used just to ‘check’ what’s happening on the [...]

Visits in Google Analytics don’t match with clicks from your AdWords Campaigns? In this post I will show you how to fix it. Problem 1 is focused on a recent problem that occurred with our client where we are doing landing page optimization – A/B testing. The client is using the asynchronous Google Analytics tracking [...]

Google analytics GoalCopy Firefox plug in is a very useful tool for anyone who uses Google analytics with several profiles to segment their traffic. In a nutshell this Firefox plug in allows you to copy your goals from one profile into another. Example of a use: 1. Here at proimpact7.com, we have set up several [...]