June 11, 2009

Triggered vs. Autoresponder E-mails Guide

Triggered e-mail solutions enable you to automatically communicate a relevant and timely message to each of your prospects and customers and is generated based on a meaningful change or event in a customer behavior or profile. The idea behind trigger-based campaigns is this: rather than sending to a group of people all at once, trigger emails send automatically whenever one of your recipients does something – like signing up to get your emails, or having a birthday, tips and tricks emails or reminders from your site. Triggers allow you to reach people the moment they’re most likely to read and respond – on their schedule, not yours. Only a few e-mail service providers provide triggered email solutions which also tie into both analytics and cart systems, including ExactTarget, StrongMail and Bronto. Trigger Email Setting Example To better understand the difference between autoresponders and triggered e-mails let me explain what autoresponders […]
June 10, 2009

Social Media Strategies for Email Marketing

Learn how to leverage social channels to drive engagement and response.
June 8, 2009

5 Great Welcome HTML E-mails and 1 Not So Great

Ever wondered what welcome e-mails are some of the best e-commerce stores sending to their subscribers? Below you can see a selection of great welcome e-mails. What I particularly like about them is that they have included a discount offer or some sort of incentive, which makes you start shopping with them right away, plus those e-mails are nicely designed. As they say, first impressions count. Right at the end you will see another welcome e-mail from LandsEnd.com without any offer. Armani Exchange Welcome E-mail REI Welcome E-mail JCPENNEY Welcome E-mail HP Welcome E-mail DSW Welcome E-mail LandsEnd Welcome E-mail
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