Often even a small change can have a huge impact on your conversion. This time we tested adding a subject line in the body of an email. What we tested We tested to see if adding a subject line to the body of an email will make any difference”. So we did. We used the [...]

Plain vs. HTML email? Which one is the best? Will sending a plain text emails to email subscribers for this IT exam website work better, or are the HTML emails more suitable? We decided to test. In this case study you will learn that in some cases and for certain industries a plain email is [...]

Looking for a way to increase your email revenue? In this case study you will learn, how we increased revenue on 3 different websites (3 different email lists) by 94.42% for a client using one proven tactic. The test is very easy test to set up, as the change alone doesn’t require use of a [...]

In this webinar “Email optimization secrets or what 1,397 marketers are doing to get better results” by Lyris. Key Takeaways – Top techniques that online marketers use today: 1. Web analytics – to analyze the results 2. List segmentation 3. Opt-in list building – always ask your email subscribers confirm subscription to your email list [...]

When launching a campaign, relevancy and the continuity of an offer are very important factors in order to increase conversion rate. To demonstrate it, lets have a look at this email campaign from chefscatalog.com. Below is the email I received, telling me that I could win something if I enter. It shows me products  I [...]