March 1, 2013

Discount Codes in Checkout – 3 Ideas to Test

If you are getting a lot of traffic from discount code sites in your analytics tool which converts well, then ask yourself this question: are these discount code sites delivering actual visitors, or are these visitors those I acquired and then once they reached my cart, left to look for a discount code? How do you find out if this is a ‘legitimate’ sale from discount code sites, or your own traffic? This is not easy, but here is a list of things to look at: 1. Do you have a discount code field in the cart/checkout? If yes, how you stopping visitors from finding it online? If your answer is there is nothing we do, then you very likely have a problem. 2. If you use an affiliate network which distributes your discount codes to discount codes sites and this particular affiliate network has very high conversion rate (look  […]
September 10, 2010

How Eatn Park Achieved a 18% Recovery of Abandoned Shopping Carts

In this another great webinar from SeeWhy.com, provider of email re-marketing solution for abandoners you will learn how Eat’n Park (smileycookie.com) achieved a 18% recovery of abandoned shopping carts. 1. Results and Abandonment Program 18% of shopping carts have been recovered, which led to double-digit sales growth. 2. Best Practice Formula for Abandonment Program View Webinar Will open in new window. Right now at proimpact7.com we are working on our client website, which is going to be launched in a few days. Part of our job is also implementation of an email recovery program. We are also preparing a case study and will post it in our blog, so if you are interested to find out more then sign up to our newsletter, or become Proimpact7.com friend on Facebook. And here is a sample of an abandonment campaign we are preparing for our client.
August 27, 2010

Examples of Checkout Abandonment Emails from 2 Well Known Online Retailers

I would like to share with you checkout abandonment emails from 2 well known online retailers I recently came across. In both examples below you will see different approaches. For those who would like to start capturing their checkout abandoners  in real time then go to seewhy.com, which at the moment is the only provider of re-marketing solutions for checkout abandonment. Just to remind you a/b testing, also referred to as landing page optimization, of your checkout process should be high on your wish list in order to achieve the best possibly result, as the reason why visitors abandon checkout process could also be somewhere in the checkout. Cafepress.com Headline: Regarding the items in your shopping cart. Overstock.com Headline: Valued customer, you left something in your cart. As far as I am aware cafepress.com has been using them for several months, however overstock.com I think started experimenting with them just […]
April 26, 2010

Examples of Shopping Cart Abandonment Emails and Best Practises

Re-marketing to shopping cart abandoners can work very well if used properly, especially when automated, as you can learn from this very good webinar by SeeWhy, a shopping cart abandonment specialist solution provider. Best practices for re-marketing to abandoners: 1. send the first follow up email  within 20 minutes of your shopping cart abandonment 2. send the next email 23-24 hours later 3. 2-3 emails works the best 4. automate your email re-marketing process to abandoners 5. make sure your email re-marketing solution is integrated with your ordering process, as you would like to avoid sending your re-marketing email to someone who already purchased 6. randomize your incentive, ie. don’t always offer your incentive to abandoners for obvious reasons I found two good email examples from well known stores, for your inspiration. One with an incentive and another without. 1. Re-marketing email without an incentive 2. Re-marketing email with an […]
October 21, 2009

How Many Steps in Checkout Are Used by Top 10 Converting Websites in August 2009

In this post we will have a look at top 10 online retailers by conversion rate and their checkouts and how many steps they use. Do they use one page checkout? What is the average number of steps in their checkout? So what’s the result? Not a single one of these top 10 online retailers by conversion rate is using  one page checkout process! 3 step checkout process –  used by 50% of the top 10 online retailers 4 step checkout process – used by 20% of the top 10 online retailers 5 step checkout process – used by 20% of the top 10 online retailers 6 step checkout process – used by 10% of the top 10 online retailers schwans.com proflowers.com vitacost.com womanwithin.com blair.com 1800flowers.com abebooks.com amazon.com qvc.com drsfostersmith.com Conclusion: there is no clear formula for the number of steps in checkout process. What can work for one retailer […]
September 15, 2009

How to Encourage Your Visitors to Purchase What’s in Their Basket

The big problem for any online retailer is shopping cart abandonment. Visitors put items into their shopping cart, but for some reason they don’t proceed with the order. Majority of top 500 online retailers allow storage of basket content for a couple weeks or months, in case a visitor comes back. But what if the visitors aren’t coming back? How can you then encourage them to make a purchase from you? There are several ways of encouraging your visitors to proceed with their order after they have abandoned their shopping cart. Either send them an immediately automated email with an offer, or send them a polite reminder with an offer. Today I will show you good example of a polite reminder email from blair.com. Below you can see an email from blair.com offering me FREE shipping on what’s in my basket. Once you click on it it leads me directly to my […]
July 27, 2009

One Page Ajax Checkout – 5 Reasons Why Not

Should you use one page Ajax checkout? Here are 5 reasons not to. 1. I have found mostly complaints from website owners than anything good about one page checkouts as you can read from the selected forums below: http://www.webproworld.com/ http://www.magentocommerce.com/ 2. Gap.com is the only top 500 online retailer using a one page Ajax checkout but according to econsultancy.com posted in January 2009 Gap.com saw some decrease in conversion rates in their one page Ajax checkout. Gap.com is still using the one page Ajax checkout till now. NOTE: as we all know, TOP 500 retailers are very quick in implementing new things, especially if those things increase conversion rates. Apart from gap.com I can’t recall any other stores using one page checkout. 3. According to this post from getelastic.com, three step checkout process convert the best at 6.2% whereas one page checkout converts at only 2.5% as you can see […]
July 24, 2009

What Shopping Carts Are Used by TOP 500 Retailers

I am always fascinated by successful, well known online stores and their features, and this is where I am get inspiration from for our projects. Usually they are the first to introduce something new to enhance their visitors experience, so that they can gain a competitive advantage and more sales. So what shopping carts are these “big boys” making hundreds of millions dollars using and how much does it cost them? NOTE: this is for illustrative purposes only and not an exhaustive list of shopping carts and online stores. ATG shopping cart is used by: bestbuy.com, target.com, officemax.com, B&Q, landsend.com Certona shopping cart is used by: victoriasecret.com DemandWare shopping cart is used by: ninewest.com, timberland.com And how much? Prices are around 50k+ per year. What do you get for that money? Shopping carts that automate and personalize the online buying experience for your visitors. Business and customer analytics, multivariate testing […]
July 1, 2009

Perpetual Shopping Cart Have Significant Impact on Your Conversion

Marketing Sherpa published in April research about website tactics that boost conversion. In the table below you can see that perpetual shopping carts along with optimized internal search results have shown the highest up-lift in conversion. A staggering 64% of respondents found a perpetual shopping cart to be an effective way of boosting sales. So let’s have a look at the biggest improvement –  “Perpetual Shopping Carts”. Perpetual shopping carts display the number of items in the cart and sub-total as a shopper navigates the site. The best examples I have found were from the previous and current circuitcity.com website and from onlineshoes.com. What you can also notice on onlineshoes.com website is that right below the cart you can see “recently viewed” items, a feature sometimes missing on many online stores. After browsing the onlineshoes.com website for a while, you will discover that from a user perspective it’s really a […]
June 30, 2009

Shopping Cart Abandonment Rates Rise

Shopping cart abandonment rates for US online retailers have risen over the past 12 months, with 60% of US seeing abandonment rates of over 20% this year. This information comes from a survey by the etailing group, so why are so many customers abandoning the process, and what can they do about it? Another study of US online shoppers by PayPal and comScore found that 45% had abandoned carts more than once over a three week period, leaving behind baskets worth an average of $109. So what are the reasons for abandonment and what can etailers do to minimize this? Continue reading……
June 27, 2009

Discount Codes in Checkout Process and How to Deal With Them

If you are an online retailer using discount code box in your checkout,then it is very likely that discount box itself is costing you thousands in affiliate commissions each month to affiliates who actually didn’t refer the sale. In the example below from shoes.com you can see the discount code box, but as I don’t have one, I decided to look for it on the internet, and I have found plenty of websites with shoes.com discount code. The problem is, I came to shoes.com site via PPC advertising, so it cost them money. Once I  arrived into the checkout, I realized that I didn’t have any discount code and decided to look for it on the internet as anyone else does. I found plenty of sites with shoes.com discount codes. The problem for retailers like you is that those coupon code website quietly installed an affiliate cookie on my machine, and […]
June 24, 2009

One Page Ajax Vs. Multi Page Checkout Process

When the one page Ajax checkout process was introduce a few years ago, many online retailers where looking at it as a possible cure for their high abandonment rates at checkout. However, some website owners who tried the one page Ajax checkout process, discovered that it has not decreased their shopping cart abandonment rates at all, but in some cases the abandonment rates were even higher as in this case below. LATEST UPDATE: I highly recommend you to read this post “One Page Ajax Checkout – 5 Reasons Why Not“. According to a study, one page Ajax checkout converts at 2.5% whereas 3 step multi page checkout converts at 6.2%. In this post you will find 5 reasons why one page Ajax checkout isn’t the best option for your business. “The single page Ajax vs. multi page checkout has been a source of concern for me. I agree that single […]
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