August 18, 2009

Free Shipping vs. Flat Rate Shipping

Free shipping is a nice incentive to have and it helps with conversion, but it also eats up your profit. The fact is the cost of shipping has for a long time been one of the leading causes of shopping cart abandonment as buyers realize that the cost of the shipping has made the item too expensive. And according to the study below,  72% of website visitors abandon their shopping cart because shipping charges were higher than expected. But stop here for a second, cost of shipping higher than expected, not because FREE shipping wasn’t available. The reason is “shipping higher than expected”! Most ecommerce web sites can’t afford free shipping . So is there any other solution for website owners to compete with online store giants? I think the answer for some online retailers could be flat rate shipping. Let me explain on, a very well known online […]
August 17, 2009

99% of Websites Treat Their Affiliate Page as it Had No Value to Them

An affiliate marketing can bring to an online business between 10 to 60% of their overall sales. And websites like or build their success on affiliates and affiliate marketing. However, 99% of websites treat their affiliate page as it has no any value to them as on the example below from a well know online retailer. For those of you, who are or have been affiliates like me for example understand what I am talking about. Incomplete or vague affiliate pages tells to affiliates, that very likely there is nobody in within the company who really cares about affiliates or don’t know much about affiliate marketing and its real value, and furthermore, these vague pages don’t provide affiliates with any information. Example of average, or poor affiliate sign up page So what information should be displayed on an affiliate page? payment structure keyword bidding policy affiliate testimonials security […]
August 15, 2009

Select Quantity Field Set as “Empty” – a Sin You Should Avoid

It’s a simple thing the “select quantity” field, but because of it’s simplicity, it is often overlooked. Let me explain what I mean.  The majority of stores have the quantity field populated with “1”, as it should be because generally people buy only 1 item of the same product. Then you go to another store, click “add to cart” just to get a message that you didn’t select the quantity. This issue it so trivial, but also so annoying when you are purchasing something and get this message that many times I have to ask WHY?” It’s still happening and the screen shot is taken from a well known store: And here is how to deal with it:
August 14, 2009

Coupon Code Websites Drive Sales

There is no doubt that coupon code websites drive sales. Just to see how important coupon codes are for online merchants to drive sales, we can illustrate with this example: The coupon code site alone delivered more than $200 million in sales for participating merchants. And that’s only one coupon code site out of hundreds of them! But before you start using discount codes, read this post “discount codes in checkout process and how to deal with them” as displaying a “discount code” field can cost you a lot of money in terms of payments to your affiliates if not managed properly.
August 13, 2009

What’s the Best Product Recommendation Placement to Increase Your Conversions

If you use product recommendations in your store (if you don’t, then you are loosing out on a great opportunity) different placements of those product recommendations can have a big impact on your conversion rates. According to what I learned at webinar from coremetrics about product recommendations, the best placement for product recommendation on product pages is above the fold, preferably on the right hand side. Just by placing the product recommendations above the fold on the right hand side you can increase your conversion by extra 2%. NOTE: testing of placement recommended before drawing any conclusions. Sometimes, because of the width of your website and the way your product page is designed, you can’t place product recommendations above the fold. In that instance other best placements needs to be tested. A good solution is to not make your product page too cluttered, so then product recommendations are easily noticeable as in the […]
August 12, 2009

Expanding Your Brand Through Ecommerce

Join us on Tuesday, August 25th. Register for this webinar today. In this one hour webinar, Ecommerce Consultant Sally McKenzie will discuss the unique opportunities, options, and challenges facing branded manufacturers as they make the migration to ecommerce. Webinar takeaways: Blending brand form and function: making the transition to interactive, direct marketing Striking the balance between direct selling and promoting retail partners Assorting and pricing for ecommerce Making solid ecommerce technology and infrastructure choices Resource and organizational planning for success
August 12, 2009

Top 10 Online Retailers by Conversion Rate – June 2009

Compared to the May 2009 Top 10 retailers chart by conversion, there is a huge difference in conversion rates at, where their conversions have dropped from 38.6% to 24%, which is a drop of 60.83%. Would be interesting to know what happened. Anybody have any idea why? Source:
August 11, 2009

Webinars as Lead Generation Tools and How to Promote Them

More and more companies are successfully using webinars to promote their products or services for lead generation. Even though this trend is growing, there are still companies who don’t leverage the power of webinars yet. Also some of those who already have webinars, don’t promote them effectively enough to their website visitors. Webinars are interactive sessions which may include audio, presentation slides, screen sharing, white boards and a wide range of other types of content. Generally the host has control over the webinar, but the participants are not just passive listeners but can interact and contribute in the webinar discussion by posing questions and taking surveys or polls. Benefits of webinars for your company: webinars allow you to educate your prospects about your product or service great lead generation tool. hubspot, in one of their last webinars attracted more than 2,500 prospects easy way how to promote your product or service […]
August 7, 2009

5 Keys to Better PPC Results on a Tight Budget

With increased pressure to make the most of every marketing dollar, many marketers are taking a hard look at how their PPC efforts are – or are not – delivering now. View the clinic presentation:
August 6, 2009

75% of Consumers Value Product Recommendations

Research shows that 75 percent of consumers value product recommendations—but if you’re not providing the right mix of up sell and cross sell items at the right time in the purchase process, you’re missing out on huge revenue gains. Give them what they want, when they want it. When it comes to product recommendations, the perfect balance of control and automation could make or break your results. Watch this webinar to find out how Coremetrics Intelligent Offer can help you boost the value of every order—every time. You’ll learn how to: Increase sales, grow average order value, and boost sales of older or infrequently purchased products. Build loyalty by providing product suggestions tailored to customer interests. Apply best practices—increase relevancy based on where customers are in the sales cycle.
August 5, 2009

What is Your Home Page Bounce Rate?

Home pages play a critical role in a site’s overall success and effectiveness. For that reason it’s very important to get it right. However, most home pages have abandonment rates of 40 – 70%. Abandonment rates are also referred to as bounce rate and is the percentage of people who land on your page and leave the site without clicking further, thus not converting. A – Abandonment Rate Example: For example, you have 20,000 visitors to your home page and 59% of your visitors abandon your home page. Therefore the number of visitors who abandon your home page in this case  is 11,800. 20,000 x 59% = 11,800 What does this number mean for you and your business? It means that 11,800 visitors left/abandonded your website without going any further. In this example that’s more than half of your visitors. To me it says that there is a problem with […]
August 4, 2009

Grow Your Business With Customer Reviews

If your online store doesn’t provide customer reviews then you are very likely loosing out on sales opportunities, as some merchants have seen an increase in conversion by over 20% just by adding customer reviews. Probably the biggest issue many online merchants are facing now is how to attract customer reviews. is offering a great tool answer to your customer reviews problem, with automated post purchase follow up e-mails to help you increase the number of reviews automatically. Benefits of customer reviews for your business: Boost shopper confidence Increase customer engagement – your customers can share their enthusiasm for your products and post pictures, videos and blogs. Rich review content keeps shoppers on your site, by removing the need to find reviews elsewhere. Collect reviews quickly – with you collect reviews from your customers quickly via email with their automated Review Accelerator. It takes only one day or less to […]
August 2, 2009

Recently Viewed Items – The Forgotten Function

You know the feeling. You have visited a website, had a look at couple of products and then left. Then a few days later you came back to the same store only to find out that you can’t recall what products you liked and damn it, there is no “recently viewed items” feature. Is that the case in your online store? Apart from that you are not helping your returning visitors to buy from you, you are probably also loosing sales. Perhaps only a few percent, but when you are turning over millions per year, that small percentage could mean a lot of money. The best example of recently viewed items I seen is from (see below). The reason? Because it’s always visible on any page your are on and easily accessible. Or other stores  like or place the “recently viewed items” into product pages. See example […]
July 29, 2009

6 Ways How to Approach FREE Trial

Free trials are popular because they’re perceived to be the shortest route to a sale, but what they really do is eliminate a huge subset of potential customers at the outset—people who may well have the relevant pain or problem, but who simply don’t want to expend the time or hassle downloading, installing and evaluating the actual product. Read full article….
July 28, 2009

How To Sell Software Like a Pro Via Email

Looking for an idea how to push software sales? Great example of how to sell software is from newsletter. The unusual thing about this mailing is that sell a range of products but instead they have decided for this approach, to promote only one product. Things they have done well: visible call to action above the fold with money off offer product video included testimonials included a comparison chart included all the versions of the software included in one e-mail money back guarantee included in the e-mail as well
July 28, 2009

5 Great Sign Up Pages

5 great sign up page ideas for your website. And here one more idea about how you can make your form shorter with expandable window. What I like about this feature is that you can make your form look shorter thus look a bit tidier. I also recommend you read this post related to sign up pages “How a Simple Headline Test Increased Conversion by 30%“. If you want to increase your conversion rates in your sign up page then I recommend you check our a/b and multivariate testing service, which comes with 100% money back guarantee if we don’t improve your conversion rates.
July 25, 2009

The Anatomy of Great Ecommerce Site Search

SLI Systems will be hosting a webinar in August on the anatomy of a great ecommerce site search and improving the user experience. The 30-minute webinar will be held on Thursday August 13, 2009 at 1pm PDT. Ed Hoffman, VP of Worldwide Field Operations will: Discuss recent trends in site search Explain how implementing these features can improve the user experience and in return increase sales and conversions Conduct site search critiques – to be considered, indicate your interest on the registration page Have a short Question & Answer session
July 25, 2009

How a Simple Headline Test Increased Conversion by 30%

Here is another great example of how a/b and multivariate testing can increase your conversions. These examples are from Highrise sign up page. Source: Highrise blog. Read the full story…
July 23, 2009

Tips on Improving Your “No Results” Search Pages

Does your e-commerce store show “no results” search page when searching your site with certain keywords? According to Sli Search around 10% of searches return “no result” page result. If you want to know how your site search deals with it then I have two simple test solutions. I use them when I carry out free website inspection services on our client websites. I simply put my full name in their search field and watch what result I get. Then I use one of their products or categories in their search field, but I deliberately misspell it. This simple test gives me some ideas about their current search and what could be improved. Some ideas about how you can improve your site search: incorporate “auto complete” feature in your search box. Good example of site search with auto complete is at show results with some of the words show spelling suggestions […]
July 23, 2009

Sign-ups Increased by 200% – Real Example

I have found this very useful post from about how increase their sign ups by 200% by doing A/B or multivariate testing. This result clearly demonstrates the importance of A/B and multivariate testing for any business. On the home page, they have tested various calls to action buttons: Free Trial, Sign-up for Free Trial, See Plans and Pricing. And the winner is:  “See Plans and Pricing” – increase in sign-ups by 200%. Read the full story at
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