October 16, 2009

Pull Visitors Back to Your Website

In this webinar presented by Coremetrics you will learn how to pull visitors back to your website. As website visitors typically do not convert in a single session, you must pull them back quickly before they convert on your competitor’s site. While there are many ways to reach out to visitors, each has its own sets of strengths and weaknesses. Join us for a best-practice webinar that will show you how to leverage web analytics and marketing optimization solutions to reacquire site visitors intelligently. You will learn how to: Leverage visitor behavior data to display targeted and timely offers everywhere Fuel email campaigns with behavior data in lieu of costly paid-search campaigns Get in touch with site visitors even when you don’t have their email addresses Measure the effectiveness of display ads, widgets and syndicated videos with conversion metrics that matter to your business this webinar will open in a […]
October 12, 2009

Drop Downs or Mouse Overs?

Some online stores selling apparel products have taken the usability and visitors experience to another level and managed to create truly amazing shopping experiences that many store owners and web design agencies could learn from, and I believe any newly built apparel store should have. Here I am going to show you a couple of examples of how to make size and colour selection easier for your visitors by using mouse over function and get rid off the old fashioned, annoying drop downs. And as this mouse over function is still very rare, you could easily add a bit of glamor to your online apparel store. Good examples with mouse over functionality: Examples with drop down menu selection: As you can see, mouse over selection of colours and sizes are clear and easy to see. This allows visitors to select a size and a colour with one click only. Needless to […]
October 6, 2009

Grow your Email Marketing Opt-in List Almost Automatically

This is a FREE informational webinar. The presenters include Practical eCommerce Contributing Editor Armando Roggio,  and Lyris Vice President of Marketing, Andrea Scarnecchia. Email marketers – particularly those in eCommerce – face an ongoing battle to grow their email opt-in lists. With up to 30% churn of the email addresses on most opt-in lists each year, it’s tough just to stay even! And without list growth, it’s hard to deliver the increases in sales and ROI your company needs in this economy. So how do you grow your opt-in list without breaking the bank or losing your mind? Spend a valuable hour with Lyris’ Vice President of Marketing, Andrea Scarnecchia. Andrea will share simple methods to help grow your lists –  including ways to leverage the marketing you’re already doing to get better results. She’ll cover the three “layers” of successful list building efforts: 1) The Foundational Layer that helps […]
October 1, 2009

Securing the Sale: Turn Your Site’s Browsers into Buyers

What you will learn from this webinar: 1. What is Digital Window Shopping and what you can do about it 2. What are consumers Top Security Concerns and what you can do about them 3. How Digital Window Shopping and Security Concerns impact Shopping Cart Abandonment and what you can do to reduce cart abandonment Webinar Recap: This webinar will open in a new window
September 29, 2009

Re-marketing to Abandoners Works – Follow up Email Examples

Following up abandoners can yield up to 50% re-conversion of those that had abandoned (see the case study from diapers.com below). Company called seewhy.com is offering very useful automated tool to follow up abandoned shopping carts, sign up forms etc. Below you can see several real examples of follow up emails for your inspiration. Also, I recommend to re-visit  this webinar recording on how to follow abandoners and best practices. Follow up email examples real follow up email example first email follow up example – ecommerce first email follow up example – online applications cafepress.com follow up email
September 23, 2009

Learn How to Supercharge Your Conversion Rates Using ClickTale

Learn how to supercharge your conversion rates using ClickTale on October 6 You’re invited to our upcoming webinar to learn from ClickTale’s staff how to dramatically increase conversions and site usability. We’ll analyze sample data to show you how to easily find where and why you’re losing visitors. There webinar will be held twice on October 6th, so you can choose the time that’s best for you. Time Slot 1: Date: Tuesday, October 6, 2009 Time: 10:30 AM – 11:00 AM EDT (14:30 GMT) Space is limited. Reserve your Webinar seat now… Time Slot 2: Date: Tuesday, October 6, 2009 Time: 4:00 PM – 4:30 PM EDT (20:00 GMT) Space is limited. Reserve your Webinar seat now… After registering you will receive a confirmation email containing information about joining the Webinar.
September 18, 2009

74% Increase in Conversion With Customer Reviews

In this case study produced by PowerReviews you will learn how Discgear.com used product reviews to boost sales and build trust by 74%. Before you go to read the case study, I would like to add little bit here. Reviews on your website do increase conversion rates, but it’s only the tip of the iceberg. There are other important factors which will play a big role in overall website conversion, like for example: professionally designed site, website usability, good site search, product recommendations, shopping cart abandonment emails, security logos, optimized checkout, free or flat rate shipping, your brand reputation etc.
September 17, 2009

How Multivariate Testing Lifted Landing Page Conversion by 162% for W3i’s Profile Pimp

Learn  the secrets of the Multivariate Test that delivered these amazing results! Join Peter Novotny, W3i’s Marketing Manager, and Chris Goward, WiderFunnel CEO, and get an in-depth look at the intricacies of multivariate testing and learn the mechanics of designing and executing an MVT test. Through Multivariate testing, WiderFunnel Marketing Optimization achieved a conversion rate lift of 162% for W3i’s Profile Pimp for MySpace application landing page. Attend this Webinar and learn how you too can achieve similar results with multivariate testing. Who should attend: Sales, Marketing and eCommerce Leaders and Managers; Search Engine Marketing practitioners interested in improving the ROI of campaign investments. Webinar Registration…
September 15, 2009

How to Encourage Your Visitors to Purchase What’s in Their Basket

The big problem for any online retailer is shopping cart abandonment. Visitors put items into their shopping cart, but for some reason they don’t proceed with the order. Majority of top 500 online retailers allow storage of basket content for a couple weeks or months, in case a visitor comes back. But what if the visitors aren’t coming back? How can you then encourage them to make a purchase from you? There are several ways of encouraging your visitors to proceed with their order after they have abandoned their shopping cart. Either send them an immediately automated email with an offer, or send them a polite reminder with an offer. Today I will show you good example of a polite reminder email from blair.com. Below you can see an email from blair.com offering me FREE shipping on what’s in my basket. Once you click on it it leads me directly to my […]
September 15, 2009

The Evolution of Shopping Carts: Driving Sales, Reducing Expenses

When: Tuesday, September 29, 2009 1:00 PM – 2:00 PM MDT Key Takeways – How to pick a cart Merchants should choose the ecommerce platform that best fits their business. Registrants will receive a checklist to help them identify the shopping-cart features most important to their businesses, and those features that are not worth paying for. – Important shopping cart sales tools Sophisticated carts can increase online sales and drive customer retention by offering enhance conversion tools, auto-responder technology, easy-to-produce customized landing pages, single-click buy capabilities and much more. – Streamlined order and processing help Cutting-edge carts will now provide built-in tools to reduce order-processing costs, improve communication with customers, track orders and more. – Effective design The design of an ecommerce site will establish credibility, increase sales and drive conversions. Register Now…
September 15, 2009

Securing the Sale: Turn Your Site’s Browsers into Buyers

Securing the Sale: Turn Your Site’s Browsers into Buyers Event Date: Thursday, September 17, 2009 at 2:00pm ET/11:00am PT Website cart abandonment rates are soaring with the economic downturn, but are you writing off customers prematurely? Join us for a discussion of ground-breaking research into the concept of purchase delay, or the time it actually takes a shopper to make a purchase after visiting a site. Shane Keats from the world’s largest dedicated security company McAfee will reveal surprising data about how long it takes customers to “get to yes.” Jeff Goodell from research firm Harris Interactive will share results of a May survey about how online merchants can use trust and security to bring customers in. And Bryan Eisenberg from Website monitoring software vendor FutureNow will offer concrete solutions for e-tailers looking to reduce purchase delay and abandonment. Key takeaways The top-five reasons for site abandonment Easy-to-implement security features […]
September 13, 2009

Bill Me Later Payment Increases Average Order Value

If you are looking to increase your average order value in your store, then providing alternative payments, like for example, “Bill Me Later“, can help. A recent study from Orvis.com showed a positive impact of using “Bill Me Later” on average order value. While credit card customers’ average order value is around $150, Bill Me Later customers’ AOV is $175. And customers who opt for Bill Me Later’s 90 day same-as-cash option, spend $400. This scheme is only available for U.S. stores. Bill Me Later is offering this service for small and large merchants. To become a Bill Me Later merchant, you need the following: 12 months previous financial data as it relates to your B2C and B2B ecommerce websites, call centers and brick and mortar stores. This includes annual volumes and average order values. Chargeback and return rates Technical information such as bankcard processor, 3rd party gateways, and ecommerce […]
September 10, 2009

Affiliate Marketing: Tests and Tactics that Increased Clicks and Leads by 165%

SYNOPSIS: How can affiliate marketing help you generate more traffic, leads and sales? What steps should merchants, affiliates and networks take to increase their ROI? What’s Covered: Research on what is and isn’t working today Tests and experiments with gains of up to 165% Do’s and don’ts for merchants, networks and affiliates presentation will open in a new window Source: MarketingExperiments
September 7, 2009

Top 10 Online Retailers by Conversion Rate – July 2009

Top 10 online retailers by conversion rate in July 2009. Source: MarketingCharts.com
September 7, 2009

5 Great Product Pages

What makes a product page a great product page? I think the answer could be: if your product page can answer all the questions your visitors may have, plus offers recommended products and is clean and tidy. 5 examples of great product page design And below are several examples of product pages which could greatly benefit from a little bit more work. Don’t forget, your website visitors will judge the credibility of your website by its professional design and ease of use. This will then reflect in the website conversion too, where more professional websites will score higher in conversion.
September 4, 2009

Clearly Mark Products Which You Don’t Ship Internationally

Ever wondered how to deal with international shoppers and products in your store you can’t ship internationally due to legal restrictions etc.? I have found a great example from overstock.com which clearly labels any products they can’t ship overseas. Why do I like this approach? simply because you don’t waste your visitors’ time and you show your visitors that you care In the example below, even if you get to the product page of a product not for international shipping, you still won’t be able to add the product into the basket as the “add to cart” button is disabled. One thing the company providing automated recommendation on overstock.com website should work on, is recommending products that are similar. As you can see in this picture below, the recommendations tool displays only products that don’t ship overseas. I think in this case overstock.com is missing a great opportunity to recommend […]
August 29, 2009

Don’t Underestimate the Power of Survey and Feedback

In this post I am going to focus on the importance of surveys for software vendors offering their service as Saas (software as a service). What’s the purpose of the survey? The purpose is to find out what your current customers or customers who are just having their free trial account think about your service, what they like and what they would like to add. One thing you need to understand is that it is very likely there are minimum of 2-3 other vendors selling exactly the same or a similar product, and very likely your test trial visitors are test trailing 2-3 services at the same time. Also new competitors are entering the market every day improving what your software currently offers and making it easier to use, so beware. But running a survey and/or allowing them to comment, like in the examples below, gives you the opportunity to find out […]
August 27, 2009

Automated Product Recommendations for All Budgets?

Automated relevant product recommendation tools have been proven to increase conversion rates, as you can see in the table below. The fact is, automated product recommendation engines in cheap shopping carts are not available. They only offer manual product recommendation tool, which make product recommendations a very tedious task and almost impossible if you have more than 500+ products. Even in shopping carts costing around 2k you will only get dynamically generated product recommendations without the possibility to set up any rules, which decreases relevancy and impact. So in order to make your store competitive and increase your conversion rates the only way to go is to use product recommendation engines from Coremetrics or Omniture, to mention a couple which are the top of the range, but for majority of small online retailers, these will be out of  budget. I came across this automated product tool from Recommender.strands.com, which is very affordable, starting FREE […]
August 21, 2009

Dealing With Out of Stock Items – Example from Dune.co.uk

A few weeks ago I wrote a post about how to deal with out of stock items. Today, we are going to have a look at dune.co.uk and how they deal with out of stock items. Out of stock items means lost sales, especially if the items are being promoted via your newsletter or other marketing channel. In this post I would like to show you another interesting way of doing it from Dune.co.uk, to give you some inspiration for your online store. The reason why I liked it and what the principle is: In a nutshell, Dune.co.uk doesn’t display an out of stock items message, not even on the product page. Once you decide to purchase the product and you click on “Buy” button, a pop up window opens up where you can sign up for an email alert once the item is back in stock. It’s very simple and not […]
August 20, 2009

Affiliate Marketing: Tests and Tactics that Increased Clicks and Leads by 165%

Whether you’re a merchant or an affiliate, the challenges and questions surrounding affiliate programs have left many marketers scratching their heads. Are you missing out on opportunities to increase your traffic and drive results? What does it take to make these programs successful? What should marketers expect? Our next web clinic will explore affiliate marketing relationships from all sides. So if you’re new to affiliate marketing, or want to hear ways to improve your existing program and get more from this often-overlooked marketing channel, join us to learn what is and isn’t working today. We’ll examine some of the obstacles to a successful affiliate program and discuss ways to avoid or overcome common pitfalls. This web clinic will feature: Tests and experiments with gains of up to 165% Guidelines for maximizing your affiliate results Live Q&A with our team ————————————————————————————— Wednesday, August 26, 2009 4:00 p.m. to 5:00 p.m. EDT […]
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