July 22, 2010

9 Basic Principles of Effective On-Site Search That Can Help You Increase Your Website Conversion

On-site search is a very important part of any ecommerce store, as search users convert 2-3 times more than non search users. Plus more than 40% of website visitors visiting ecommerce stores use it to find the products. We will discuss the 9 basic principles of effective on-site search that can help you increase your website conversion. Basic 1: Search Box Prominence It seems obvious but there are plenty of stores where trying to find a search box is a tedious task especially at the lower end of the market where these stores are designed without proper preparation including wire framing and proper knowledge. Basic 2: Search Box Text In some cases a search box sometimes competes with other elements on a page like for example newsletter sign up form. So adding extra text like “product search” in the box could help. Basic 3: High-Quality Thumbnails in Search Results This […]
July 20, 2010

The Top Ecommerce Conversion Tips from SeeWhy and Tim Ash – Webinar Recording

In this webinar by Seewhy and Tim Ash, you will discover a few secret techniques used by Tim Ash when optimizing an ecommerce store home page, search page and a product page. 1. Home Page best practices The primary purpose of the home page is to get your visitors closer to your products, i.e. to get them off the home page No commercial or individual products should be featured on your home page Give your visitors small and clear set of choice 2. Search Page best practices Have clear page titles that echo the search Don’t show too many items on one page Use clear and professional images Use wizards for complex searches Don’t show “buy now” buttons as it’s too early 3. Product page best practices Use clear call to action block Include popularity and social proof – reviews Use quality images Give detailed information Use cross sells, up-sells […]
July 13, 2010

Multivariate vs. A/B Testing

In this post about Multivariate vs. A/B testing, you will find out when to use A/B and multivariate testing & the pros and cons of each method. 1. A/B Split Testing Overview: A/B testing compares the performance of two or more alternatives of a single page element, page or funnel. When to use: To test radically different ideas, e.g. layouts, different conversion paths (checkout, sign up & lead generation process) etc. NOTE: when doing a test on a site you always start with A/B testing first, then after you find the winning page, you move on to multivariate testing to tune up the page (buttons, messages, hero shot). 2. Multivariate Testing MVT Overview: With multivariate testing MVT you test different content simultaneously determining the most effective combination. Democratic as your site visitors “vote” through their actions. When to use: For more sophisticated comparisons of multiple elements and to develop broader/deeper […]
July 12, 2010

The Six Simple Tips That Will Boost Ecommerce Sales in Your Conversion Funnel

Two top thought leaders join forces to deliver essential tips for optimizing your ecommerce shopping cart process to boost conversion. In this interactive discussion, we’ll show you how to optimize: Home pages On-site search Product detail page Add to cart Checkout process Abandoned shopping carts When: on Tuesday, July 13th, 12:00 PM ET  in this Conversion Academy webcast led by best-selling authors: Tim Ash – Landing page optimization guru and CEO of SiteTuners.com & Charles Nicholls – Web conversion expert and SeeWhy founder. They’ll show you how you can use email, landing pages, Twitter, and Facebook to drive customers to your website to purchase, again, and again, and again.
June 30, 2010

Website Redesign The Right Way – Comparing Old vs. New Website Designs

Website Redesign The Right Way – Comparing old vs. new website designs Redesigning your website is a major undertaking and can have a huge effect on your conversions. Some time ago I talked about website redesign pitfalls with a real example from autotrader.co.uk and how they approached the introduction of their newly redesigned website. This time I am going to talk about how to be 100% sure that your newly redesigned website is really working for you and that the money you spent was really justified. The reason I am writing about this issue is because, to my surprise, there are still many agencies which don’t do it, not mentioning your small freelancers. So how to do website redesign the right way? Before pulling down your old site and replacing it with the new website, run an A/B test experiment comparing the goals, sales and your KPIs against the old […]
May 3, 2010

Instill Confidence to Increase Traffic, Conversions, and Repeat Sales

Cyber-attacks continue to increase in number and sophistication in the e-commerce sector.  As a result, over half of Internet users today avoid buying online because they are afraid their financial information might be stolen – especially with sites that are not familiar to them. Smaller e-commerce businesses particularly need to instill confidence to draw visitors to their sites and engage in business. You are invited to a free educational webinar, “Traffic, Confidence, and Customers: Three Ways to Get More Visitors & Customers”, on Tuesday, May 4, 2010 at 3:00 PM Eastern.  This webinar is sponsored by VeriSign, the trusted provider of Internet infrastructure services for the networked world.
March 29, 2010

Convert More Web Visitors Into Qualified Leads and Web Sales – Webinar Recording

In this webinar, “Convert more web visitors into qualified leads and web sales – turn page views into profit“, you will learn about how creating brand and perception of your brand allows you to charge more and how a brand turns page views into profit, plus 3 types of buyers described. 1. buyers who buy out of necessity 2. or because it’s convenient like shopping at Amazon or Wal-Mart 3. and brand buyers, who buy from a certain brand because of the trust in their products etc. Also having a brand will allow you to charge more So how do you build a brand? 1. Visual branding – site aesthetics – accessibility, usability – landing pages 2. Associative branding – product partners – community partners – advertising partners – trust marks 3. Branding actions – social media – donations – service
March 18, 2010

Ecommerce Site Search Tips

Sli-Systems who provide site search, navigation and merchandising solutions, has released a white-paper called “Big Book of Site Search Tips“, which contains lost of useful tips how to improve your own ecommerce website site search. Examples of what’s covered: 1. Consider showing the available colors in the search result for products that are available in multiple colors. You may only have room for this in a list view format. 2. Test the placement of refinements. Businesses provide refinements in different places on their sites, often at the top of pages or in the left navigation pane. The bottom of the page is probably not the best position for refinement options, since visitors have to scroll down the page to view them. Any of these options may work for you and your site visitors, but it is important to test different positions. 3. Consider showing larger images when visitors mouse over […]
February 25, 2010

Comparison Shopping Engines Conversion Rates by Categories

According to Forrester Research, 55% of online shoppers are influenced by comparison shopping engines. As an online retailer you can’t afford to miss out on this potential opportunity. Download the full report Comparison Shopping Engines Conversion Rates by Categories report…
February 17, 2010

Reduce Abandonment and Turn Your Site’s Browsers Into Buyers

You are invited to a free educational webinar, “Reduce Abandonment and Turn Your Site’s Browsers Into Buyers,” on Wednesday, March 10, 2010 at 3:00 PM Eastern.  This webinar is sponsored by McAfee, the world’s largest dedicated security company. Cart abandonment rates are soaring with the economic downturn, but are you writing off customers prematurely?  Join us for a free, educational webinar discussion of ground breaking research into the concept of purchase delay, or the time it actually takes a shopper to make a purchase after visiting a site. This is a FREE informational webinar. The presenters include Practical eCommerce Senior Contributing Editor Armando Roggio, Shane Keats, Senior Research Analyst at McAfee, and Tim Ash, President and CEO of SiteTuners. Keats, from the world’s largest dedicated security company McAfee, will reveal surprising data about how long it takes customers to “get to yes,” while Ash, from site optimization firm SiteTuners, will […]
February 2, 2010

Testing Product Category Pages Results in a 4.7% Increase in Conversions

Comet is one of the UK’s largest electrical retailers with over 250 stores nationwide and 3.6M* unique visitors per month to their eCommerce site, comet.co.uk. Comet is one of the country’s leaders in their approach to optimising the online customer experience. Using a testing platform provided by Optimost, Comet was able to carry out A/B and multivariate tests to ensure any change they make to the site is based on what their customers want. Redesigned product category pages show surprising results The test showed that ‘Variation A’, which gave extra real estate to the top selling categories, actually had a negative impact on conversions: Add to basket +0.5%, Conversions -1.7%. This provided useful insight for future testing. ‘Variation B’, which has a clean 3 column layout, had a positive impact on conversions: Add to basket +1.9%, Conversions +4.7%.
January 22, 2010

How to Craft Effective Email Messages that Drive Customers to Action

During this live webinar “how to craft email messages that drive customers to action” we will drill down and into specific email copy examples to help you discover how to create, shape, and optimize your sends. You’ll walk away with the insights you need to craft strong emails that truly move the needle. This will be a more intense and hands-on clinic than we usually do here at MarketingExperiments, much like one of our live workshops, to focus on one of the key areas marketers have the greatest opportunity to drive ROI in 2010 – crafting effective email messages. WHEN: Wednesday, February 3, 2009 4:00 p.m. to 5:00 p.m. EST Register for this webinar
January 13, 2010

How Changing the First 7 Seconds of User Experience Drove a 201% Gain

In this webinar by MarketingExperiments, you will learn about the discovery that much of the gain in website optimization occurs within the first 7 seconds.  You will also learn what you can do in this very short time to increase the probability of conversion. Key Takeaway: The single most important change to fixing a page is eliminating confusion in the first few seconds a visitor spends on your page. Because it doesn’t matter how much you’ve invested in your shopping cart, incentive, or even product if your visitors don’t stay on your site long enough to learn about them. 1. Case Study – Control page vs 3 treatments. 2. Result – treatment 1 increased conversion by 201% Watch the webinar: Webinar will open in new window
December 10, 2009

How One Marketer Tripled Revenue from Their House List

In this webinar you will learn how the relevance of your message to your mailing list subscribers is related to conversion. You will learn three steps to a successful email campaign: Relevance – “what it says” Frequency – “when to say it” Metrics – “how to listen” Key takeaways: 1. Reasons why your subscribers unsubscribe from your mailing list 2. How to segment your visitors for relevance 3. Frequency – opimal email frequency was tested on a small part of the email subscribers for this particular client. The list was divided into seven different frequency groups in order to find the best email sending frequency. The result – after the 60 day testing period the optimal email frequency for this particular client was 15 emails per month. In the picture below you can see that increased email sending frequency also tripled the revenue. 5. Experiment results What you need to understand:when sending […]
November 26, 2009

How One Marketer Tripled Revenue from Their House List

To help you connect with and profit from your house list, this December 2 clinic will show you how to get significant conversion lifts off tiny changes that make your email more relevant. Then we’ll delve into ways to optimize the frequency of these relevant sends and how to measure the right things to ensure you’re moving the needle in the right direction. When: Wednesday, December 2, 2009 4:00 p.m. to 5:00 p.m. EST Presenters: – The MarketingExperiments Team Join us for this special email marketing web clinic PS: proimpact7.com is in the process to get certified in landing page optimization and A/B testing by MarketingExperiments to bring you more reassurance for your business.
November 18, 2009

Why Next.co.uk Needlessly Lost a Sale Worth £100

Online retailers are complaining about low conversion rates all the time. In this post I will explain the reasons why next.co.uk lost a sale worth £100, how you can avoid making the same mistake and who got the order instead. The story: on Saturday I decided to do some shopping ( a belt and branded underwear) which I found on Next website and as I liked the products I went first to the Next store in Windsor. Unfortunately, none of the products I found on their website were on display in their off line store so I decided to order online instead, which didn’t bother me at all. Firstly I added the belt to my basket and then I went to the underwear section. I liked the selection of Armani, Calvin Klein, DKNY  and I was ready to purchase 5 pieces of branded underwear worth over £100, but I didn’t! […]
November 12, 2009

How to Improve a Product Page for Higher Conversion

In these 2 very short video interviews with Brian Eisenberg, co author of the book “Always Be Testing”, you will learn how to improve a product page for higher conversion. In this session Brian is talking about landsend.com website, which also happens to be a very well converting website. Video 1 Key Takeaways: Add to cart button should be above the fold Find optimum placement for product recommendations without jeopardising your “ready to buy” area Video 2 Key Takeaways: Product page titles – provide two titles. One more generic for search engines and one benefit orientated for consumers product images – bigger images are better, with details. Check ortery.com which is selling the world’s first office photography machine. Put it next to the copier so employees can take their own professional photos for any application. Also generates 360-degree product shots and spherical flash files. Needless to say, this device isn’t cheap, […]
October 30, 2009

The Email That Brought HugoBoss 86.9% More Facebook Fans In Just 1 Day

A day ago I received this email from HugoBoss, with an invitation to become their fan on Facebook. What is interesting is that that day HugoBoss had around 2,300 fans on Facebook, but today the number has risen to 4,300 fans – a 86.9% increase in Facebook fans within just 1 day!. And here you can see the email which brought HugoBoss 86.9% more Facebook fans in just 1 day.
October 27, 2009

How To Build Trust for Increased Sales

This is a FREE informational webinar. The presenters include Practical eCommerce Contributing Editor Armando Roggio,  and AchooAllergy CEO, Cade McDonald (Cade is the CEO of AchooAllergy.com). Merchants need to compete with established brands and differentiate themselves.  Building credibility helps reduce abandonment, build trust, get your store into the consideration set.  Seals are proven way to project credibility and trust. Trust seals boost business and make you more profitable. Consumers buy from businesses they trust.
October 19, 2009

How to Get More Email Subscribers from Your Website

Email marketing is one of the cheapest way of generating more sales and getting your visitors coming back if performed well. At proimpact7 we offer free website inspection service, which helps you to see what is stopping your website getting better conversion rates. Many times I am amazed that lots of websites just don’t pay enough attention to email subscribers at all, as in the example below, where you can’t even subscribe to their newsletter. In our blog we present a series of webinars focusing specifically to this subject, and in one of our posts  we talked about how footsmart.com generates $750k annually from their transactional emails alone, so definitely a subject not to be taken lightly. Below you can see a very good example from footsmart.com, the same company which generates $750 annually from their transactional email, and  how they try to get more email subscribers. As you can […]
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