Conversion Optimization & Analytics Services

In this post about Multivariate vs. A/B testing, you will find out when to use A/B and multivariate testing & the pros and cons of each method. 1. A/B Split Testing Overview: A/B testing compares the performance of two or more alternatives of a single page element, page or funnel. When to use: To test [...]

Two top thought leaders join forces to deliver essential tips for optimizing your ecommerce shopping cart process to boost conversion. In this interactive discussion, we’ll show you how to optimize: Home pages On-site search Product detail page Add to cart Checkout process Abandoned shopping carts When: on Tuesday, July 13th, 12:00 PM ET  in this [...]

Website Redesign The Right Way – Comparing old vs. new website designs Redesigning your website is a major undertaking and can have a huge effect on your conversions. Some time ago I talked about website redesign pitfalls with a real example from autotrader.co.uk and how they approached the introduction of their newly redesigned website. This [...]

Product videos can be powerful tools helping increase conversion rates. Todd Follansbee explains “how to get more views for your on-site video“. 1. First of all, give viewers a reason to watch your video. Make it simple, no more than two lines, and focus on how it will benefit the viewer. We used the presenter’s [...]

In yesterday’s published webinar, “Email Real-Time Content Testing and Optimization” from 8seconds and Silverpop, Pieter from 8seconds has also shown some very good examples of killer buttons, that increased conversion rates significantly. The key takeaways are: Colour matters – green, orange and yellow buttons convert very well, however the only way to find out is [...]