In this webinar from Omniture and MarketingExperiments, you will learn how how to apply A/B & multivariate testing throughout the funnel and best practices of advanced test design.
Best Practices of Advanced Test Design: 3 Principles
Principle 1: When to use A/B vs. Multivariate Testing

Principle 2: Segment (profile) – based testing

Principle 3: Isolating variables

Watch the webinar:
Will open [...]

Very good webinar for anyone who would like to learn more about A/B testing, what you can test and how to approach a test. In this webinar you will learn principles of landing test page design and layout to improve conversion rates and visitor’s user experience.
What is covered:

what is split path testing and how you [...]

Comet is one of the UK’s largest electrical retailers with over 250 stores nationwide and 3.6M* unique visitors per month to their eCommerce site, comet.co.uk.
Comet is one of the country’s leaders in their approach to optimising the online customer experience. Using a testing platform provided by Optimost, Comet was able to carry out A/B and [...]

Bestselling author of “Always Be Testing: The Complete Guide to GWO”, Bryan Eisenberg and Tom Leung cover confidence and trust building elements in this 30 min long webinar. They also discuss how you can use Website Optimizer to see the actual effects of different trust-markers.
Also covered:
- What is website optimizer
- How does it work
- Testing [...]

In this webinar “20 tips to a/b test your site quickly and effectively” presented by Omniture, you will learn:

why every marketer must be testing
a step-by-step process to begin testing
idea and test studies showing what to test

What to test:
1. Calls to actions – the more specific call to action, the better the performance. Example: “Get a [...]