Landing Page Optimization & Web Design

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In this post about Multivariate vs. A/B testing, you will find out when to use A/B and multivariate testing & the pros and cons of each method. 1. A/B Split Testing Overview: A/B testing compares the performance of two or more alternatives of a single page element, page or funnel. When to use: To test [...]

Two top thought leaders join forces to deliver essential tips for optimizing your ecommerce shopping cart process to boost conversion. In this interactive discussion, we’ll show you how to optimize: Home pages On-site search Product detail page Add to cart Checkout process Abandoned shopping carts When: on Tuesday, July 13th, 12:00 PM ET  in this [...]

Website Redesign The Right Way – Comparing old vs. new website designs Redesigning your website is a major undertaking and can have a huge effect on your conversions. Some time ago I talked about website redesign pitfalls with a real example from autotrader.co.uk and how they approached the introduction of their newly redesigned website. This [...]