• Archive for the 'A/B Testing and Optimization' Category

    Consequences of Ending Your Test Too Soon

    Keep Reading ...

    In this post we will talk about the consequences of ending your A/B test too soon. The idea came to me when I saw some A/B and MTV tests case studies, which after running only a few days were declared as winning by the testing tools. Then I got ‘lucky’ and came across this very [...]

    How a Simple Change Can Improve Your Conversion Rate

    Keep Reading ...

    When launching a campaign, relevancy and the continuity of an offer are very important factors in order to increase conversion rate. To demonstrate it, lets have a look at this email campaign from chefscatalog.com. Below is the email I received, telling me that I could win something if I enter. It shows me products  I [...]

    How Using the Home Page as a Channel Led to a 59% Increase in Conversion – Webinar Recoding

    Keep Reading ...

    In this webinar “How using the home page as a channel led to a 59% increase in conversion” by MarketingExperiments, you will learn how to approach home page testing, plus a real home page landing page optimization example, which led to a 59% increase in conversion. Process for optimizing home pages: Step1: Identify all home [...]

    Which Test Won: Can You Tell Which Product Tour Page Increased Free Trial Downloads by 85%?

    Keep Reading ...

    Can you tell which product tour page increased free trial downloads by 85%? To vote and see the result go to whichtestwon.com website. Would you like to increase you conversion rate? Try our landing page optimization service with money back guarantee.

    Which Test Won: Can You Tell Which Landing Page Convinced 17% More Visitors to Fill Out a Lead Generation Form

    Keep Reading ...

    Can you tell which landing page convinced 17% more visitors to fill out a lead generation form? To vote and see the result go to whichtestwon.com website.