Website redesign is a big project and it’s not an easy thing to do. The biggest problem with website redesign is that you can see a traffic drop if you don’t protect your website’s most valuable assets, which are pages with high conversion rates, pages receiving a lot of organic traffic for your optimized keywords and those with a large number of inbound links. Destroy your assets and you will get a drop in traffic and leads.
What you also want to understand is what traffic brings you the conversion. Again you don’t want to loose that.
It’s vital that you protect those pages. Proimpact7.com recommends using internet marketing software from HubSpot.com before you decide to go ahead with your website redesign.
By using HubSpot software we are able to see which pages are the most valuable and then redirect them during the website redesign process, thus protecting your SEO efforts. Also if you change your domain, use 301 redirect for each individual page to protect your assets.
Below is a great webinar talking about these website redesign pitfalls from HubSpot.com. I feel that this is the webinar every website owner and online marketing professional should be familiar with. There is a lot of invaluable information in there to consider before you start planning your website redesign.