Automated Product Recommendations for All Budgets?
Automated relevant product recommendation tools have been proven to increase conversion rates, as you can see in the table below. The fact is, automated product recommendation engines in cheap shopping carts are not available. They only offer manual product recommendation tool, which make product recommendations a very tedious task and almost impossible if you have more than 500+ products. Even in shopping carts costing around 2k you will only get dynamically generated product recommendations without the possibility to set up any rules, which decreases relevancy and impact.

So in order to make your store competitive and increase your conversion rates the only way to go is to use product recommendation engines from Coremetrics or Omniture, to mention a couple which are the top of the range, but for majority of small online retailers, these will be out of budget. I came across this automated product tool from Recommender.strands.com, which is very affordable, starting FREE and then $0,0008 per recommendation query. With its sophistication, rules setting and performance based reporting, it offers similar functionality to high end product recommendation tools from Coremetrics or Omniture but for less.
I find this tool from Recommender.strands.com really remarkable due to its cost and functionality and it deserves the attention of any small and mid size online store who is looking to automate and make product recommendations more relevant.



Questions or comments?
For queries regarding web design, landing page optimization, and for more information on this article please contact Jan.
jan@proimpact7.com





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