Conversion Optimization & Analytics Services

In this post we will talk about the consequences of ending your A/B test too soon. The idea came to me when I saw some A/B and MTV tests case studies, which after running only a few days were declared as winning by the testing tools. Then I got ‘lucky’ and came across this very [...]

From my own experience, web analytics tag audit seems to be overlooked by the majority of small and medium size online businesses. This is probably due to several factors. 1. Web analytics is still not utilized in this group of business to its full potential, and it’s used just to ‘check’ what’s happening on the [...]

5 Ways to Improve Your Email Marketing Performance – Webinar Invitation Event Date: December 14, 2010 at 10:00 AM PST Email marketers today are facing an extraordinary challenge: how to increase email effectiveness in the face of decreasing budgets and staffing. So how do you optimize your email marketing channel with minimal cost and effort? [...]

62% web forms are abandoned before completion – learn how to design single and multi-page forms that increase conversions. In this Conversion Academy webcast, you’ll learn: Best practices when designing forms and landing pages Long forms vs short forms Field order, and why it’s important Landing page optimization techniques and best practices How to Facebook [...]

In this webinar “Email optimization secrets or what 1,397 marketers are doing to get better results” by Lyris. Key Takeaways – Top techniques that online marketers use today: 1. Web analytics – to analyze the results 2. List segmentation 3. Opt-in list building – always ask your email subscribers confirm subscription to your email list [...]