Very good webinar for anyone who would like to learn more about A/B testing, what you can test and how to approach a test. In this webinar you will learn principles of landing test page design and layout to improve conversion rates and visitor’s user experience.

What is covered:

• what is split path testing and how you can use it to test your checkout process
• about trust seals and their impact on conversion
• single page vs. multi page checkout
• multi page multivariate test and linger tests explained

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