Very good webinar for anyone who would like to learn more about A/B testing, what you can test and how to approach a test. In this webinar you will learn principles of landing test page design and layout to improve conversion rates and visitor’s user experience.
What is covered:
what is split path testing and how you can use it to test your checkout process
about trust seals and their impact on conversion
single page vs. multi page checkout
multi page multivariate test and linger tests explained
Jan Petrovic is the founder of proimpact7.com, 2012 Award Winning Conversion Optimization Agency. He is also a master certified conversion optimization & web analytics professional. Proimpact7.com provides conversion optimization services for small and large online business. Jan also works as a web analyst for large U.S. online & offline retailer.
Jan studied conversion optimization with MarketingExperiments and Bryan Eisenberg, the most recognized of conversion optimization experts. He gained his master certification in analytics with another widely recognized expert in the analytics industry - Avinash Kaushik. After Jan finished his studies, he launched a website called dashboardinspector.com, which provides dedicated web marketing analyst service for small and large online businesses, allowing businesses to save up to 60% on in-house cost.
For queries regarding conversion optimization of your site, or for more information on this article please contact Jan Petrovic, founder of proimpact7.com and master certified in conversion optimization and web analytics.