In this webinar “5 Ways to Improve Your Email Marketing“, you will learn how to focus on 5 critical elements to improve your email marketing:
Element #1. Optimize & Test Subject Lines
Test Subject Lines
Prior to launching your email campaign, A/B test subject lines on 5% of your audience and then send the mailing to the rest of your subscribers with the winning subject line. With this approach you will be amazed what improvement you could achieve.
What to Test
Follow best practices to avoid spam filters
Use of “Free” in a subject line. It’s acceptable to use “Free” in subject line but with a few caveats:
– don’t make “Free” a first word in your subject line
– don’t ever use “Free” in conjunction with an exclamation mark. NOTE: exclamation marks are not recommended to be used in subject lines at all as they could get marked as a spam.
– don’t ever spell “Free” all in capital letters
Element #2. Make Email Content Relevant
Provide value with relevant, customized messages and offers.
Element #3. Build Landing Pages That Convert
After you have crafted your subject line and email, the next step is to create a landing page. Every element of your landing page should either state (continuity) or support (congruence) your email offers otherwise your conversion rate will suffer.
Element #4. Use Design & Rendering Best Practices
If you design your email for Microsoft Outlook, Gmail, Hotmail, AOL Mail and Yahoo Mail, you will capture 80% of your audience.
You should always include a link to a web version on your newsletter, in case there is a problem with rendering of your email due to the use of older email client by your subscribers.
Element #5. Manage Deliverability