In this webinar “20 tips to a/b test your site quickly and effectively” presented by Omniture, you will learn:

• why every marketer must be testing
• a step-by-step process to begin testing
• idea and test studies showing what to test

What to test:

1. Calls to actions – the more specific call to action, the better the performance. Example: “Get a Quote” vs. “Submit”

2. Design & Branding – simplifying the page layout can improve engagement

3. Content location

4. Layout and relevance

5. Forms – test length, difficulty etc

6. Pricing

Watch the webinar:

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