A/B and Multivariate Taguchi Testing FAQ
What do we use for testing?
We use Google Optimizer A/B and multivariate tests.
Will testing affect my search engine optimization ranking or page rank?
It won't impact your search engine optimization as content is delivered through javascript when Google Optimizer is being used.
Does it work with any traffic?
Anything from offline advertising, online marketing to your PPC campaigns can be tested and optimized.
How long does testing and optimization take?
The answer depends on the following factors:
- the confidence in your answer (how sure you need to be)
- size of your test (number of alternative designs)
- the amount of traffic you receive
- and the minimum conversion improvement we wish to detect
When running optimization tests on your web pages, whether A/B or multivariate, best practice is that we put at first 5 to 20% of your traffic through those testing pages to make sure the tests do not negatively interfere with your current profits.
What is A/B or split testing?
In a split (A/B) test the visitors are divided between 2 or more web page variations.
What is Multivariate testing?
Multivariate testing allows testing of many variables on one page.
Our 100% money back guarantee.
At Proimpact7.com we believe that our customers should receive the service they pay for. For that reason we have introduced our 100% money back guarantee. If we are unable increase your conversion rates compared to the original (tested) pages then we will return all your money.
Who is our A/B and multivariate testing service for?
It's for anyone who is selling services or products whether B2B or B2C via their website and would like to increase their sales without the need to spend additional money on advertising or SEO.
How much improvement can be expected?
This varies from site to site but if you have never done any A/B testing on your website before then 20-40% in conversion increase could be achievable and in some cases, conversion improvement by several hundred percent is possible.
What is performance based A/B testing?
You pay only once we have increased your conversion rates. Our charge is an agreed % on extra sales generated during the test, and 1 month in arrears after we have finished the testing and optimization work on your website.
Why do I pay you for an additional month in arrears after testing has finished? Only applies to our Performance Package.
As it takes time to see results from the initial phase of testing (typically 1 month), the same applies at the back end once testing is completed. We would be paid for the results our testing during the engagement period delivers for 1 month post testing completion.
What if you don't increase conversion on all the pages you will be testing?
If this scenario occurs, we are still entitled to be paid should other pages show an improvement. Please read our money back guarantee.
When am I not entitled to your money back guarantee?
At Proimpact7 we are dedicated to your success and we would like to support you with our 100% money back guarantee.
If for whatever reason we are unable to increase conversion rates on your website with our optimization service, then we will gladly return 100% of your money.
This guarantee applies only if we are unable to deliver on all the desired conversion actions as agreed. If we deliver on some, then we will still be entitled to full payment.
Examples of desired conversion actions:
- decreased landing pages abandonment rates
- decrease in shopping cart abandonment
- increased conversion rates (e.g. more leads, more sales, more product trail requests)
What is the length of the contract?
Depending on the amount of pages being tested it could be from 6 months up to 12+ months.
If I pay monthly for your service when do I need to terminate my contract with you so I can avoid charges for the next month?
You can terminate the contract on the last day of your end month and we stop running any tests immediately. You must inform us in written form (e-mail, fax or a letter).
The reason is that we need to have your written termination request as usually in almost every organization there are several key people, who on occasion could be missed to be inform by you, so for them we need to have an copy of your termination request.
When and how do I pay you?
If you are on month to month plan, you pay us before we start any work.
If on performance based plan, you pay us the set up fee before we start any work. We can agree additional payment terms based on sales generated from the optimization to suit our mutual business needs.
You can pay us using PayPal or money transfer to our bank account.
Do I need to qualify for the performance based testing and optimization service?
For the performance based testing service, we require a minimum of 20,000 unique visitors, but every application will be considered on individual bases.